Milestone Legal (Lakemba, Sydney)
- Full-Service
- Hyper‑Local
- Small, Suburban Firm
- Local Maps
742%
increase in high-value website visits
Top 1
Position for “Lakemba Lawyer(s)”
Top 1
Position for “Lakemba Lawyer(s)”
Who They Are
Hyper‑local law firm in Lakemba, Sydney NSW focused on owning their immediate service area.
Before → first signal → after
Before (Sep 2024)
- 87% of local area outside Top‑3 (Position 20+) for “Lakemba lawyer” within 5 km
- low organic visibility
First signal (4 weeks)
- Rapid ranking lift
- +742% weekly visits
After (Oct 2024)
- Top‑3 Maps coverage across 82% of local area
- “Lakemba lawyer(s)” #1 in Organic
Verified Results (dated screenshots)
Local Maps coverage — Heatmap: Sep 17, 2024 vs Oct 16, 2024 — Verified Oct 16, 2024
“Lakemba lawyer(s)” #1 (Maps), #1 (Google Search) — Verified Sep 2025
775% increase in organic visits — Verified Dec 2024
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
What the client said
“We went from invisible to the number one choice in Lakemba in weeks.”
— Muhammad, Principal, Jul 2025
Market Context
Hyper‑local suburban market where suburb searches in Google Maps drive most enquiries.
Impact (practice expansion)
- Achieved #1 Organic and Top‑3 Maps coverage across 82% of the 5 km radius in 4 weeks
- Established defensive visibility against local competitors; foundation for sustained call volume
Note: This campaign focused on rapid local dominance.
Case study FAQ
We’ve put together answers to the most common questions our clients ask. From timelines to approvals, our goal is to keep the process clear and simple.
What was the primary goal?
Local market dominance and #1 suburb visibility.
How fast was the first signal?
Top‑3 Maps coverage across 82% of the area in 4 weeks.
Is this hands‑off for us?
Yes—lawyer‑led, turnkey. We only pause for non‑negotiable brand/legal issues.
Who owns the assets?
You do—website, content, designs, and all analytics/search data.
About
Commersion Legal
Founded by Jason Xu (LLB, GDLP) — a former practising lawyer who built Commersion Legal to serve one client type only: law firms. I’ve sat in partner meetings, navigated approvals, conflicts, and risk. That context shapes how we operate: clear briefs, fast drafts, and work that stands up to scrutiny.
What I bring from practice:
- Precision over volume: lawyer‑led content, not generic blogging
- Partner reality: approvals, conflicts, and jurisdiction nuance built into the plan
- Accountability: one owner responsible (me), clear timelines, no hand‑offs
Credentials:
- Formerly of MinterEllison (AU), IAG (AU), Veolia (FR), NRMA (AU).
- Speaker, InView Conference 2023
- Legal Innovator of the Year, Association of Corporate Counsel (ACC) 2021
Ready When You Are
Tell us about your law firm and goals. We’ll make your time worth it.