Sydney Criminal Defence & Traffic Lawyers (Sydney)
- Criminal
- Traffic
- Sydney
- Small firm
6674%
increase in high-value website visits
Top 3
Position for “traffic lawyer Sydney”
Top 3
Position for “criminal lawyer Sydney”
Top 3
Position for “Traffic Lawyer(s)”
Page 1
Position for “Criminal Defence Lawyer(s)”
Who They Are
Specialist criminal & traffic law firm serving private‑pay clients in Sydney.
Before → first signal → after
Before (Jun 2024)
- ~31 weekly visits
- no Maps coverage on core terms
- page 5+ for high‑value queries
- low enquiry baseline
First signal (Nov 2024)
- Top‑3 Maps coverage across 90%+ of Sydney in 8 weeks
After (Aug 2025)
- ~2,100 weekly visits
- #1 “traffic lawyer sydney”
- enquiries hit 11x+ the Jun 2024 baseline by May 2025 (tracked)
Verified Results (dated screenshots)
6,674% increase in organic visits — Verified Jun 2025
“traffic lawyer sydney” #1 — Verified Sep 2025
“traffic lawyer” Top‑3 in Maps — Verified Sep 2025
“criminal lawyer Sydney” Top‑3 in Maps — Verified Sep 2025
traffic lawyer sydney” — Maps coverage Sep vs Nov 2024 — Verified Nov 2024
“criminal lawyer sydney” — Maps coverage Sep vs Nov 2024 — Verified Nov 2024
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
What the client said
“He has been working tirelessly to get us on the first page of Google, and now we’re jostling between the top three.”
— Robert Daoud, Principal, Apr 2025
Market Context
Big‑city, high‑competition criminal/traffic market with urgent intent (after‑hours calls).
Impact (estimated)
- Enquiries increased 11x+ vs the Jun 2024 baseline (tracked)
- Estimated annual fees: ~$1.4M–$2.0M
- Assumptions: 25–35% convert to matters; ~$6,000 average fee
Estimates shown for context; outcomes vary by matter mix and intake process.
Case study FAQ
We’ve put together answers to the most common questions our clients ask. From timelines to approvals, our goal is to keep the process clear and simple.
What counted as “qualified”?
Calls >60s or relevant form submits, tracked to pages.
How fast was the first signal?
8 weeks to Top‑3 Maps coverage across 90%+ of Sydney.
Is this hands‑off for us?
Yes—lawyer‑led, turnkey. We only pause for non‑negotiable brand/legal issues.
Who owns the assets?
You do—website, content, designs, and all analytics/search data.
About
Commersion Legal
Founded by Jason Xu (LLB, GDLP) — a former practising lawyer who built Commersion Legal to serve one client type only: law firms. I’ve sat in partner meetings, navigated approvals, conflicts, and risk. That context shapes how we operate: clear briefs, fast drafts, and work that stands up to scrutiny.
What I bring from practice:
- Precision over volume: lawyer‑led content, not generic blogging
- Partner reality: approvals, conflicts, and jurisdiction nuance built into the plan
- Accountability: one owner responsible (me), clear timelines, no hand‑offs
Credentials:
- Formerly of MinterEllison (AU), IAG (AU), Veolia (FR), NRMA (AU).
- Speaker, InView Conference 2023
- Legal Innovator of the Year, Association of Corporate Counsel (ACC) 2021
Ready When You Are
Tell us about your law firm and goals. We’ll make your time worth it.