Content Marketing For Lawyers
Law Firm Content Marketing
Search‑focused legal content, written / reviewed by lawyers, designed to drive enquiries & matters.
Swipe For More Verified Proof
PBL Law Group (Sydney)
- 517 Page‑1 keywords (147 Top‑3)
- 114 qualified enquiries (Aug 2025)
AFSL House (National)
- 163 Page‑1 keywords (53 Top‑3)
- 80 qualified enquiries/month (Aug 2025)
Moya Migration Law (Adelaide)
- Page 2 → #2 “immigration lawyer adelaide”
- 76 enquiries in the first month (Aug 2025)
Verified Law Firm Content Marketing Results
We helped PBL Law Group grow annual revenue +167% in 12 months (client-reported)
Before (June 2023)
- 26 site visits/week
- 8 x keywords on Page‑1
After (Aug 2025)
- 1500 site visits/week;
- 898 x keywords on Page‑1
- 75% increase in new matters
942%
increase in high-value website visits in < 8 weeks
Top 3
Position for “Strata Lawyer(s)”
Top 2
Position for “International Estate Planning Lawyer(s)”
5669%
increase in high-value website visits
Top 3
Position for “Strata Lawyer(s) NSW”
Top 3
Position for “Strata Lawyer(s) Sydney”
Top 3
Position for “International Estate Planning Attorney(s)”
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Verified 5669.23% Increase in Real Visitors
Verified Rank #1 for "Strata Lawyers"
Verified Rank #1 for "International Estate Planning Lawyers"
Verified Rank #1 for "Enduring Power of Attorney Lawyers"
Verified Rank #1 for "Strata Renewal Lawyers"
Verified Rank #1 for "Owners Corporations Lawyers"
Verified Rank #1 for "Strata Lawyers"
Verified Rank #1 for "International Estate Planning Lawyers"
Verified Rank #1 for "Enduring Power of Attorney Lawyers"
Verified Rank #1 for "Strata Renewal Lawyers"
Verified Rank #1 for "Owners Corporations Lawyers"
Verified 5669.23% Increase in Real Visitors
We ranked SCDTL in the Top-3 on Google Maps Sydney-wide for “traffic lawyer sydney” & "criminal lawyer sydney" in < 8 weeks.
Before (Sep 2024)
- 31 site visits/week
- Not appearing on Google Maps
- On page 5+ on Google search
After (Aug 2025)
- 2100 site visits/week;
- Top-3 in Google Maps across 90% of Sydney for “traffic lawyer Sydney" & "criminal lawyer Sydney"
- Top-3 in Google Search for “traffic lawyer" & "traffic lawyers"
6674%
increase in high-value website visits
Top 3
Position for “traffic lawyer Sydney”
Top 3
Position for “criminal lawyer Sydney”
Top 3
Position for “Traffic Lawyer(s)”
Page 1
Position for “Criminal Defence Lawyer(s)”
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Verified 6674.19% Increase in Real Visitors
Verified Top-3 for "Criminal Lawyer Sydney"
Verified Top-3 for "Traffic Lawyer"
Verified Rank #1 for "Traffic Lawyer"
Verified Top-3 Sydney-Wide for "Traffic Lawyer Sydney"
Verified Top-3 Sydney-Wide for "Criminal Lawyer Sydney"
Verified Top-3 for "Criminal Lawyer Sydney"
Verified Top-3 for "Traffic Lawyer"
Verified Rank #1 for "Traffic Lawyer"
Verified Top-3 Sydney-Wide for "Traffic Lawyer Sydney"
We delivered 2x+ new matters for Moya Migration Law in Month 1 (client-reported)
Before (Jul 2024)
- 10 site visits/week
- Page #2+ on Google
After (Aug 2025)
- 244 site visits/week;
- Position 2 on Page #1 for "Immigration Lawyer Adelaide" & "Migration Lawyer Adelaide”
- 2060% increase in leads / month
3540%
increase in high-value website visits in <8 weeks
Top 2
Position for “immigration lawyer(s) Adelaide”
Top 2
Position for “migration lawyer(s) Adelaide”
Page 1
Position for “Visa Refusal Appeal Lawyer(s)”
Page 1
Position for “Visa Cancellation Appeal Lawyer(s)”
Keep Swiping For More Verified Proof
Verified 2340% Increase in Real Visitors
Verified Rank #2 for "Immigration Lawyer Adelaide"
Verified Rank #2 for "Medical Visa Cancellation Lawyer"
Verified Top-3 for "Natural Justice Letter Lawyer"
Verified Top-3 for "NOICC Migration Lawyer"
Verified Rank #2 for "Migration Lawyer Adelaide"
Verified Rank #2 for "Immigration Lawyer Adelaide"
Verified Rank #2 for "Medical Visa Cancellation Lawyer"
Verified Top-3 for "Natural Justice Letter Lawyer"
Verified Top-3 for "NOICC Migration Lawyer"
Verified Rank #2 for "Migration Lawyer Adelaide"
Verified 2340% Increase in Real Visitors
Real Video Testimonials
From Law Firm Owners
SCDTL - Criminal & Traffic, Sydney - Verified Sep 2025 - #1 for "traffic lawyer" in Sydney
PBL Law Group - Strata & Estate Planning, Sydney - Verified Sep 2025 - #1 for “strata lawyer” in Sydney
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
Law Firm Content Marketing That Builds Authority & Enquiries
We deliver research‑led, lawyer‑written content that drives enquiries—so prospective clients find and choose your firm, not a competitor.
Research‑led, lawyer‑written content
Topics drawn from real search behaviour and legal priorities. Drafts produced by, or legally reviewed by, qualified lawyers in plain English.
Articles that lift your key services
Publishing plans that build topical authority and help bottom‑of‑funnel service pages rank and convert.
SEO‑optimised content (not just “structured”)
Search‑ready and client‑ready, designed to earn visibility and drive enquiries.
CRO‑optimised article templates
Blog posts built like sales pages: clear hooks, proof blocks, in‑article CTAs, contact cards, and intake prompts—so articles convert, not just educate.
Ongoing updates and refreshes
We review priority articles and service pages on a set cadence. When law or client behaviour changes, we update content, citations, and CTAs, surface an “updated” date, and re‑submit for indexing.
Cadence and editorial standards
An agreed publishing schedule with consistent guidelines for structure, tone, and references.
Credibility built in
Visible expertise and trust, the way clients and search engines expect.
Execution first
We proceed under agreed brand/legal guardrails. Only non‑negotiable issues pause work.
Simple evidence of progress
A concise monthly update showing enquiries by page, a snapshot of priority rankings, and two dated screenshots. No slide decks.
Editorial Standards
We ensure all legal content is accurate, clear, and client-focused. Every piece is lawyer-reviewed, properly sourced, and kept up to date with current Australian law and tone of voice.
Authorship and review
Content is produced by, or legally reviewed by, qualified lawyers. Bylines and bios are shown for transparency.
Source quality
Primary and secondary sources are cited where appropriate. Jurisdiction and currency are checked.
Tone and clarity
Plain‑English drafting that answers client questions and reflects your brand voice.
Accuracy and updates
Fact‑checked before publishing; updated for material legal changes and intent shifts. Published and updated dates are displayed.
Freshness signals
Updated dates, revised citations, and internal links are adjusted so priority pages remain current and discoverable.
Compliance and disclaimers
Appropriate disclaimers included; sensitive matters and privacy considerations respected.
Production policy
Drafting tools may assist, but all content is lawyer‑edited and approved under our strict guardrails.
Content Marketing for Law Firms: 6‑Month Publishing Plan
We focus on one priority practice area and publish consistently. Every article is research‑led, lawyer‑written, SEO‑optimised, CRO‑optimised, and designed to outperform competing content.
Week 1 — Set focus and cadence
- We agree the priority practice area, confirm brand/legal guardrails, and set the publishing schedule.
- Result: clear focus and an approved cadence.
Month 1 — Foundations live
- We begin publishing high‑intent pieces to deepen coverage within the practice area.
- Result: visibility on related terms with increase in enquiries.
Month 2 — Expand the core
- We continue publishing high‑intent pieces to deepen & widen coverage within the practice area.
- Result: broader visibility on priority terms and more consistent enquiries.
Month 3 — Build authority
- We cover additional client questions and scenarios to strengthen perceived expertise.
- Result: more Page‑1/Top‑10 entries and improved conversion from content‑led paths.
Month 4 — Broaden reach
- We maintain cadence to capture related intents and sustain momentum.
- Result: steady growth in qualified enquiries as the library compounds.
Month 5 — Strengthen and refresh
- We add new pieces and refresh earlier articles for accuracy and freshness (updated dates shown).
- Result: sustained visibility and conversion gains.
Month 6 — Consolidate and plan next quarter
- We summarise performance, refresh priority content, and agree the next practice area or deeper coverage.
- Result: a stable baseline of enquiries and a clear plan for the next phase.
Note: Content writing is available on its own. The strongest results in our case studies were achieved when it ran as part of our end‑to‑end Law Firm SEO service.
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
Even More Lawyer Content Marketing Results
We grew AFSL House’s website visits from 15/month to 1,400/month in 10 months
Before (Oct 2025)
- 15 website visits/month
- Page 10+ on Google Search
After (Jul 2025)
- 1,400 website visits/month
- 468 keywords at Position 1;
- 2766% increase in new leads
9233%
increase in high-value website visits
Top 1
Position for “AFSL Lawyers”
Top 3
Position for “AFSL application”
Top 1
Position for “AFSL application”
2766%
increase in qualified leads
Top 3
Position for “ACL application”
Top 3
Position for “Apply for ACL”
Page 1
for “AFSL Compliance”
Top 1
Position for “Hire AFSL”
Swipe For More Verified Proof
Verified Rank #1 for "AFSL Lawyers"
We launched AML House from non‑existent presence to 238 visits/month in under 5 months
(Ultra-Niche Practice Area).
Before (Pre‑Mar 2025)
- Non‑existent presence (new firm/website)
- Zero visits/month
After (Aug 2025)
- 238 website visits/month
- Top‑3 in Google Search for “registered entities marketplace”
- Page‑1 for “AML for money remitters”
- New brand: early Page‑1/Top‑3 coverage on target terms
0 → ~300
Monthly Visits in <6 Months
Top 3
Position for “Registered Entities Marketplace”
Page 1
for “AML for money remitters”
Page 1
for “AML for pubs”
Top 3
for “AML for clubs”
Swipe For More Verified Proof
Full Site Design & Build for SEO & Conversions
Verified From ZERO to 300 site visits in <6 months
Verified Rank #1 for "registered entities marketplace"
Verified Rank #1 for "Buy AML registered entity"
Verified Rank Top-3 for "AML Money Remitters"
Verified Top-5 for "AML For Pubs"
Verified Top-5 for "AML For Clubs"
Full Site Design & Build for SEO & Conversions
Verified Rank #1 for "registered entities marketplace"
Verified Rank #1 for "Buy AML registered entity"
Verified Rank Top-3 for "AML Money Remitters"
Verified Top-5 for "AML For Pubs"
Verified Top-5 for "AML For Clubs"
Verified 0 → ~300 visits/month in 6 months
We achieved citywide Top‑3 coverage for “criminal lawyer sydney” in 2 months (SCDTL)
Before (Sep 17, 2024)
- Coverage — 100% at Position 20+ for “criminal lawyer sydney” across Sydney (no Top‑3).
After (Nov 14, 2024)
- Coverage — 97.7% in the Top‑3 for “criminal lawyer sydney” across Sydney.
23700%
Top 3
Position for “Criminal Lawyer(s) Sydney”
Top 3
Position for “Criminal Defence Lawyer(s) Sydney”
Google Maps for Criminal Lawyers
Google Maps for Traffic Lawyers
We delivered a +732% surge for LawBridge in under 5 weeks
Before (Apr 2025)
- 31 website visits/month
- 7 keywords at Position 1
After (Sep 2025)
- 1,400 website visits/month
- 513 keywords at Position 1
- Page‑1 for “NFP lawyers”, “Islamic lawyers”, “Property developer lawyers”
4416%
increase in high-value website visits
Top 3
Position for “Islamic Lawyer(s)”
Page 1
for “Not-for-profit Lawyer(s)”
Top 5
Position for “Islamic Will Lawyer(s)”
Top 3
Position for “Property Development Conveyancing”
Top 3
Position for “Wasiyyah Lawyer(s)”
Page 1
for “Property Developer Lawyer(s)”
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Verified 4416.13% Increase in Real Visitors
We achieved local Top‑3 dominance in 4 weeks (Milestone Legal — Lakemba)
Before (Sep 17, 2024)
- Coverage — 87% at Position 20+ for “Lakemba lawyer” within 5 km (3 mi) of Lakemba, NSW (not in the Top‑3).
After (Oct 16, 2024)
- Coverage — 82% in the Top‑3 for “Lakemba lawyer” across the same 5 km (3 mi) radius on Google Maps.
- Google Search: Position 1 for “Lakemba lawyer(s)”
742%
increase in high-value website visits
Top 1
Position for “Lakemba Lawyer(s)”
Top 1
Position for “Lakemba Lawyer(s)”
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Verified Top-3 Suburb-Wide for "Lakemba Lawyer"
We grew Corestone Lawyers from 5 to 128 visits/week—then to 1,100 visits/month
Before (Jun 2024)
- 5 website visits/week
- Limited Page‑1 presence on key terms
After (Mar 2025)
- 128 website visits/week by Nov 2024
- 1,100 website visits/month by Mar 2025
- Google Search: Position 1 for “business purchase lawyer(s),” Top‑5 for “business sale lawyer(s)”
2460%
increase in high-value website visits
Top 1
Position for “Business Purchase Lawyer(s)”
Top 5
Position for “Sell a Business Lawyer(s)”
Page 1
Position for “Business Sale Lawyer(s)”
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Verified 2460% Increase in Real Visitors
We built Samoa Offshore Legal from non‑existent visibility to 260+ visits/month in under 10 months
(Ultra-Niche Practice Area)</span.
Before (pre‑Nov 2024)
- Non‑existent visibility (new firm/website)
After (Sep 2025)
- 268 website visits/month
- 441 keywords at Position 1
0 → ~260+
Monthly Visits in <10 Months
Top 1
Top 5
Position for “Samoa tax planning”
Page 1
Position for “Samoa asset optimisation”
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Full Site Design & Build for SEO & Conversions
Verified From ZERO to 260+ site visits in <10 months
Verified Rank #1 for "Samoa Asset Optimisation"
Verified Rank #1 for "Samoa Offshore Company"
Verified Rank Top-3 for "Samoa Tax Planning"
Full Site Design & Build for SEO & Conversions
Verified From ZERO to 260+ site visits in <10 months
Verified Rank #1 for "Samoa Offshore Company"
Verified Rank Top-3 for "Samoa Tax Planning"
Verified Rank #1 for "Samoa Asset Optimisation"
Legal Content Marketing: Frequently Asked Questions
We’ve put together answers to the most common questions. From timelines to approvals, our goal is to keep the process clear and simple.
How soon will we see results?
Most firms see early movement within weeks on relevant searches, with compounding gains over the first 3–6 months as publishing continues.
Who writes the content?
Content is produced by, or legally reviewed by, qualified lawyers. Drafts are written in plain English to reflect your brand and jurisdiction.
Do we need to approve every article?
No. We proceed under agreed brand and legal guardrails. You can request edits for tone or legal accuracy; otherwise we keep momentum.
How do you choose topics?
We select high‑intent topics based on real search behaviour and legal priorities for your practice area. The aim is authority and enquiries, not filler.
Do you update existing content?
Yes. Priority articles are reviewed on a set cadence. When law or client intent changes, we refresh content and show an updated date.
How many articles do you publish each month?
We agree a steady publishing cadence based on your goals and capacity. Quality and consistency matter more than sporadic spikes.
Will this help our key service pages rank?
Yes. Articles build topical authority that supports bottom‑of‑funnel rankings and increases enquiries from relevant searches.
Do you provide author bylines and bios?
Yes. Authorship is transparent, with lawyer bylines/bios where appropriate to strengthen credibility.
What access do you need?
CMS access (and hosting if we publish for you), brand/legal guardrails, and a single point of contact. SME input only when specialist nuance is required.
Is this available as a standalone service?
Yes. However, our strongest results in case studies were achieved when content ran inside our Law Firm Enquiry Engine. See Law Firm SEO
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
About
Commersion Legal
Founded by Jason Xu (LLB, GDLP) — a former practising lawyer who built Commersion Legal to serve one client type only: law firms. I’ve sat in partner meetings, navigated approvals, conflicts, and risk. That context shapes how we operate: clear briefs, fast drafts, and work that stands up to scrutiny.
What I bring from practice:
- Precision over volume: lawyer‑led content, not generic blogging
- Partner reality: approvals, conflicts, and jurisdiction nuance built into the plan
- Accountability: one owner responsible (me), clear timelines, no hand‑offs
Credentials:
- Formerly of MinterEllison (AU), IAG (AU), Veolia (FR), NRMA (AU).
- Speaker, InView Conference 2023
- Legal Innovator of the Year, Association of Corporate Counsel (ACC) 2021
Ready When You Are
Tell us about your law firm and goals. We’ll make your time worth it.