AFSL House (Australia-wide)
- Financial Services Law
- AFSL/ACL
- Australia‑wide
- Specialist Firm
9233%
increase in high-value website visits
Top 1
Position for “AFSL Lawyers”
Top 3
Position for “AFSL application”
Top 1
Position for “AFSL application”
2766%
increase in qualified leads
Top 3
Position for “ACL application”
Top 3
Position for “Apply for ACL”
Page 1
for “AFSL Compliance”
Top 1
Position for “Hire AFSL”
Who They Are
Specialised financial services firm focused on Australian Financial Services Licences (AFSL) and Australian Credit Licences (ACL).
Before → first signal → after
Before (Oct 2024)
- ~15 monthly visits
- Page 10+ for core AFSL/ACL terms
- <5 enquiries/month.
First signal (≤12 weeks)
- Page‑1 rankings for core AFSL/ACL terms
- qualified lead volume up materially month‑over‑month.
After (Aug 2025)
- ~1,400 monthly visits
- #1 “AFSL lawyers”
- Top‑3 for “AFSL application,” “apply for AFSL,” “ACL application,” “apply for ACL”; 80+ qualified enquiries/month (tracked).
Verified Results (dated screenshots)
9,233% increase in organic visits — Verified Aug 2025
AFSL lawyers” #1 — Verified Sep 2025
AFSL application” #1 (AI Search), #2 (Google Search) — Verified Sep 2025
ACL applications” #1 (AI Search), #3 (Google Search) — Verified Sep 2025
AFSL Compliance” #1 (AI Search) — Verified Sep 2025
Purchase AFSL” #2 — Verified Sep 2025
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
What the client said
“Your work de‑risked us. If a big client leaves, revenue doesn’t crater.”
— Peter, Principal, Sep 2025
Market Context
National, high‑trust B2B niche historically dominated by top‑tier corporate firms; compliance‑sensitive buyers.
Impact (Estimated)
- Enquiries increased 25x–40x vs baseline (tracked)
- Estimated annual fees (scenarios): ~A$2.9M–A$11.5M
- Assumptions: 20–40% convert to matters; A$15k–A$30k average fee
Note: Estimates shown for context; outcomes vary by matter mix and intake process.
Confidentiality: We do not disclose exact figures publicly or privately to protect client relationships.
Case study FAQ
We’ve put together answers to the most common questions our clients ask. From timelines to approvals, our goal is to keep the process clear and simple.
What counted as “qualified”?
Calls over 60 seconds or relevant AFSL/ACL form submits, tracked to pages.
How fast was the first signal?
Page‑1 rankings and a clear lift in qualified leads within ~12 weeks
Is this hands‑off for us?
Yes—lawyer‑led, turnkey. We only pause for non‑negotiable brand/legal issues.
Who owns the assets?
You do—website, content, designs, and all analytics/search data.
About
Commersion Legal
Founded by Jason Xu (LLB, GDLP) — a former practising lawyer who built Commersion Legal to serve one client type only: law firms. I’ve sat in partner meetings, navigated approvals, conflicts, and risk. That context shapes how we operate: clear briefs, fast drafts, and work that stands up to scrutiny.
What I bring from practice:
- Precision over volume: lawyer‑led content, not generic blogging
- Partner reality: approvals, conflicts, and jurisdiction nuance built into the plan
- Accountability: one owner responsible (me), clear timelines, no hand‑offs
Credentials:
- Formerly of MinterEllison (AU), IAG (AU), Veolia (FR), NRMA (AU).
- Speaker, InView Conference 2023
- Legal Innovator of the Year, Association of Corporate Counsel (ACC) 2021
Ready When You Are
Tell us about your law firm and goals. We’ll make your time worth it.