PBL Law Group (Sydney)
- Strata
- International Estate Planning
- Multi‑practice
- National & Global
- Sydney HQ
942%
increase in high-value website visits in < 8 weeks
Top 3
Position for “Strata Lawyer(s)”
Top 2
Position for “International Estate Planning Lawyer(s)”
5669%
increase in high-value website visits
Top 3
Position for “Strata Lawyer(s) NSW”
Top 3
Position for “Strata Lawyer(s) Sydney”
Top 3
Position for “International Estate Planning Attorney(s)”
Who They Are
Multi‑practice firm serving high‑value strata and international estate planning clients in Sydney (NSW‑wide) and internationally.
Before → first signal → after
Before (Jun 2023)
- ~26 weekly visits
- 8 Page‑1 keywords
- page 5+ for core terms
First signal (≤8 weeks)
- +942% weekly visits
After (Aug 2025)
- ~1,500 weekly visits
- #1 “international estate planning lawyer(s)”
- Top‑3 “strata lawyer(s)”
- 40–70+ new matters/month (client‑reported)
Verified Results (dated screenshots)
5,669% increase in organic visits — Verified Aug 2025
“strata lawyers” #1 — Verified Sep 2025
“international estate planning lawyers” #1 — Verified Sep 2025
“enduring power of attorney lawyers” #1 — Verified Sep 2025
“strata renewal lawyers” #1 — Verified Sep 2025
“owners corporations lawyer” #1 — Verified Sep 2025
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
What the client said
“Jason’s an ex-lawyer. So you can see the quality, the knowledge and understanding of what a law firm needs.”
— Raea, Principal, May 2025
Market Context
A competitive multi-practice market with high-value strata and international clients requiring significant trust and authority to win.
Impact (estimated)
- Added 30+ new matters per month (client-reported; ~40 → ~70)
- Estimated additional annual fees: ~$1.08M–$1.80M
- Assumptions: ~$3,000–$5,000 fee per matter; volume as reported
Note: Estimates shown for context; outcomes vary by matter mix and intake process.
Confidentiality: We do not disclose exact figures publicly or privately to protect client relationships.
Case study FAQ
We’ve put together answers to the most common questions our clients ask. From timelines to approvals, our goal is to keep the process clear and simple.
What counted as “qualified”?
Client‑reported new matters opened per month (from PBL’s intake records).
How fast was the first signal?
+942% weekly visits in under 8 weeks.
Is this hands‑off for us?
Yes—lawyer‑led, turnkey. We only pause for non‑negotiable brand/legal issues.
Who owns the assets?
You do—website, content, designs, and all analytics/search data.
About
Commersion Legal
Founded by Jason Xu (LLB, GDLP) — a former practising lawyer who built Commersion Legal to serve one client type only: law firms. I’ve sat in partner meetings, navigated approvals, conflicts, and risk. That context shapes how we operate: clear briefs, fast drafts, and work that stands up to scrutiny.
What I bring from practice:
- Precision over volume: lawyer‑led content, not generic blogging
- Partner reality: approvals, conflicts, and jurisdiction nuance built into the plan
- Accountability: one owner responsible (me), clear timelines, no hand‑offs
Credentials:
- Formerly of MinterEllison (AU), IAG (AU), Veolia (FR), NRMA (AU).
- Speaker, InView Conference 2023
- Legal Innovator of the Year, Association of Corporate Counsel (ACC) 2021
Ready When You Are
Tell us about your law firm and goals. We’ll make your time worth it.