Corestone Lawyers (Sydney)
- Business Purchase
- Business Sale
- Nationwide
- Sydney HQ
2460%
increase in high-value website visits
Top 1
Position for “Business Purchase Lawyer(s)”
Top 5
Position for “Sell a Business Lawyer(s)”
Page 1
Position for “Business Sale Lawyer(s)”
Who They Are
Multi‑practice law firm. This campaign targeted growth in business purchase and sale matters. Based in Sydney, servicing nation-wide.
Before → first signal → after
Before (Jun 2024)
- ~5 weekly visits
- limited Page‑1 presence on core terms.
First signal (10 weeks)
- +1,920% weekly visits after launch of SEO‑optimised site.
After (Mar 2025)
- ~1,100 monthly visits
- #1 “business purchase lawyer(s)”; Top‑5 “business sale lawyer(s)”.
Verified Results (dated screenshots)
2,460% increase in organic visits — Verified Nov 2024
“buying a business lawyer” #1 — Verified Sep 2025
“selling a business lawyer” #3 — Verified Sep 2025
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
What the client said
“I’ve been referring Jason to all my colleagues and business partners.”
— Walid Alameddine, Principal Lawyer
Market Context
Competitive, high‑value national market where trust and expertise drive deal‑size and conversion.
Impact (practice expansion)
- From zero practice-line visibility to #1 “business purchase lawyer(s)” and Top‑5 “business sale lawyer(s)” (Verified Nov 2024)
- +2,460% weekly visits in under 5 months (5 → 128); scaled to ~1,100 monthly visits by Mar 2025
- Established durable Page‑1/Top‑5 coverage on core purchase/sale terms
Case study FAQ
We’ve put together answers to the most common questions our clients ask. From timelines to approvals, our goal is to keep the process clear and simple.
What was the primary goal?
Establish a digital presence and Page‑1 visibility from a new domain.
How fast was the first signal?
Page‑1 rankings within ~5 months of launch.
Is this hands‑off for us?
Yes—lawyer‑led, turnkey. We only pause for non‑negotiable brand/legal issues.
Who owns the assets?
You do—website, content, designs, and all analytics/search data.
About
Commersion Legal
Founded by Jason Xu (LLB, GDLP) — a former practising lawyer who built Commersion Legal to serve one client type only: law firms. I’ve sat in partner meetings, navigated approvals, conflicts, and risk. That context shapes how we operate: clear briefs, fast drafts, and work that stands up to scrutiny.
What I bring from practice:
- Precision over volume: lawyer‑led content, not generic blogging
- Partner reality: approvals, conflicts, and jurisdiction nuance built into the plan
- Accountability: one owner responsible (me), clear timelines, no hand‑offs
Credentials:
- Formerly of MinterEllison (AU), IAG (AU), Veolia (FR), NRMA (AU).
- Speaker, InView Conference 2023
- Legal Innovator of the Year, Association of Corporate Counsel (ACC) 2021
Ready When You Are
Tell us about your law firm and goals. We’ll make your time worth it.