AML House (Australia-wide)
- AML/CTF Law
- Australia‑wide
- New Brand
- B2B
0 → ~300
Monthly Visits in <6 Months
Top 3
Position for “Registered Entities Marketplace”
Page 1
for “AML for money remitters”
Page 1
for “AML for pubs”
Top 3
for “AML for clubs”
Who They Are
Brand new, specialist AML/CTF law firm serving AUSTRAC‑regulated businesses across Australia.
Before → first signal → after
Before (Pre‑Mar 2025)
- Non‑existent brand, website, and domain
- 0 monthly visits
First signal (<5 months)
- Page‑1 rankings for niche
- high‑intent AML terms
After (Aug 2025)
- 238 monthly visits
- Top‑3 “registered entities marketplace”
- Page‑1 “AML for money remitters”, “AML for pubs/clubs”
Full Site Design & Build for SEO & Conversions
Verified 0 → ~300 visits/month in 6 months
Verified Results (dated screenshots)
5,700% increase in organic visits — Verified Aug 2025
“registered entities marketplace” #1 — Verified Sep 2025
“buy AML registered entity” #1 (AI Search), #1 (Google Search) — Verified Sep 2025
“AML money remitters” #3 — Verified Sep 2025
“AML for pubs” Page-1 — Verified Sep 2025
“AML for clubs” Page-1 — Verified Sep 2025
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
What the client said
“Your work de‑risked us. If a big client leaves, revenue doesn’t crater.”
— Peter, Principal, Sep 2025
Market Context
Specialised AML/CTF compliance niche serving AUSTRAC‑regulated industries; trust and authority needed from a standing start against established incumbents.
Launch outcomes
- Established foundational organic traffic and Page‑1 coverage from zero
- Created visibility on high‑intent, niche terms to enable Phase 2 lead scaling
This phase focused on brand launch and authority. Lead generation becomes the primary focus next.
Case study FAQ
We’ve put together answers to the most common questions our clients ask. From timelines to approvals, our goal is to keep the process clear and simple.
What was the primary goal?
Establish a digital presence and Page‑1 visibility from a new domain.
How fast was the first signal?
Page‑1 rankings within ~5 months of launch.
Is this hands‑off for us?
Yes—lawyer‑led, turnkey. We only pause for non‑negotiable brand/legal issues.
Who owns the assets?
You do—website, content, designs, and all analytics/search data.
About
Commersion Legal
Founded by Jason Xu (LLB, GDLP) — a former practising lawyer who built Commersion Legal to serve one client type only: law firms. I’ve sat in partner meetings, navigated approvals, conflicts, and risk. That context shapes how we operate: clear briefs, fast drafts, and work that stands up to scrutiny.
What I bring from practice:
- Precision over volume: lawyer‑led content, not generic blogging
- Partner reality: approvals, conflicts, and jurisdiction nuance built into the plan
- Accountability: one owner responsible (me), clear timelines, no hand‑offs
Credentials:
- Formerly of MinterEllison (AU), IAG (AU), Veolia (FR), NRMA (AU).
- Speaker, InView Conference 2023
- Legal Innovator of the Year, Association of Corporate Counsel (ACC) 2021
Ready When You Are
Tell us about your law firm and goals. We’ll make your time worth it.