SEO Meta-Title & Description Length Checker For Law Firms
Paste your law firm service page or blog post meta-title & meta-description below to check if they fit within Google’s recommended lengths for high‑performing law firm search results.
[Service] Lawyers [Location] | [Proof/Benefit] | [Firm Name]
(Location & Firm Name are optional if they don’t fit.)
[Service] Lawyers [Location] | [Outcome] | [Trust] | [CTA]
How to Use the SEO Meta-Title & Description Length Checker
Step 1: Choose your 'mode'
- Select “Service page” or “Blog / Article”
- Paste your SEO title & meta description above
Step 2: Check length & structure
- Aim for “Ideal” in both fields
- Use the templates under each box as a guide
Step 3: Edit, copy, ship
- Tweak wording until green
- Paste into your CMS for that Service page / blog post.
How to Write Law Firm Service Page SEO Meta-Titles & Descriptions
For money pages like ‘Criminal Defence Lawyer Sydney’ or ‘Probate Lawyers Austin’, your snippet should make it obvious you’re a local lawyer who handles that exact problem.
Example of Good SEO Meta-Title & Meta-Description for a Law Firm Service Page
Service Page SEO Meta-Title Template
"[Service] Lawyers [Location] | [Proof/Benefit] | [Firm Name]"
- [Service] Lawyers – lead with the exact service they’re Googling (e.g. “Criminal Defence Lawyers”, “Probate Lawyers”) so they instantly see “this is for my problem,” and make it clear this is a law firm, not an article.
- [Location] – add city/region for local, commoditised work (e.g. “Sydney, NSW”, “Austin, TX”) so local searchers know you actually serve their area.
- [Proof/Benefit] – add one concrete reason to pick you (e.g. “Fixed‑Fee Support”, “50+ Years Experience”, “Free Consult”) to increase trust without bloating length.
- [Firm Name] – include your brand last and only if it fits. If you have to cut something, cut this first, not the service or location.
Service Page SEO Meta-Description Template
"[Service] Lawyers [Location] | [Outcome] | [Trust] | [CTA]"
- [Service] Lawyers [Location] – restate what you do and where, so they can confirm in one glance that you solve their exact issue in their jurisdiction.
- [Outcome] – describe the main result you help them achieve (e.g. “Protect your inheritance”, “Resolve strata disputes”, “Secure your visa”) so they see the value of clicking.
- [Trust] – add one proof signal (e.g. “30+ Years Experience”, “Specialist Team”, “Fixed‑Fee Services”) to make you feel like a safer choice.
- [CTA] – finish with a clear next step (e.g. “Book a Free Consult”, “Call today”, “Request a Case Evaluation”) to reduce friction and tell them exactly what to do.
How to Write Law Firm Blog Article SEO Meta-Titles & Descriptions
For guides and explainers, your snippet should read like a clear answer: ‘this article explains X so you can understand Y.
Example of Good SEO Meta-Title & Meta-Description for a Law Firm Blog Article
Blog Article SEO Meta-Title Template
"[How/What/Guide] + [Topic] [Location/Audience]"
- [How/What/Guide] – start with “How to…”, “What Is…”, or “Guide to…” so it reads like a direct answer to their question, not a vague blog headline.
- [Topic] – name the specific issue (e.g. “Vendor Due Diligence”, “Defrauding by False or Misleading Statement”, “Getting Bail in NSW”) so they know exactly what the article covers.
- [Location/Audience] – add jurisdiction or audience only when it truly matters (e.g. “in NSW”, “in Australia”, “for Business Owners”) to help the right reader recognise “this is for people like me.”
Blog Article SEO Meta-Description Template
"This guide [explains/helps you understand] [Topic] [for Audience/in Location]."
- “This guide explains/helps you understand” – start by signalling this is an explainer, not a sales pitch, which matches informational search intent.
- [Topic] – restate the key issue or offence the article covers so they know they’re in the right place.
- [for Audience/in Location] – optionally add who it’s for or where it applies (e.g. “for RTO owners”, “in NSW”, “in Australia”) when that context is central to the article.
- Implied outcome – phrase it so the benefit of reading is clear (e.g. “explains charges, penalties & defences”, “helps you understand tax implications when selling a business”) even in one sentence.
What If Google Rewrites My SEO Meta-Description?
Google doesn’t promise to use your meta description word‑for‑word. For many searches, it will test different snippets from your page to see what gets the best engagement.
That’s exactly why it’s worth being intentional. When Google does use your description, you want it to perform. And when it rewrites, you want your on‑page copy and your meta description to be aligned, so the text it pulls still matches your message and gets the click.
About Tool
Built by a Law‑Firm‑Only SEO & Content Team
- Used on hundreds of law firm service pages and articles across PI, criminal, family, business, immigration & commercial.
- Designed specifically for legal SERPs, not generic e‑commerce SEO.
- Based on the exact frameworks we use when we write and optimise snippets for paying clients.
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Frequently Asked Questions
Will this tool change my rankings?
Not directly. Search engines rank pages on many signals. This tool helps you maximise clicks from the rankings you already have by making your snippets clearer and more compelling.
Do I use the same pattern for every practice area?
Yes, the structure is consistent. You vary the service, location, proof/benefit, and CTA depending on the practice area and jurisdiction.
What if I don’t have time to write all these manually?
That’s where the AI agents come in. They’re trained on this framework to generate options for you; you just edit and approve. Details are inside the Law Firm SEO Skool community.
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