100% Free Tools
Free Law Firm SEO Tools
This is a growing toolbox of SEO tools built just for law firms. Use them to plan what content to publish, tune your practice area pages and articles, and sanity‑check how your firm is showing up in Google so you can turn organic search into a steady source of new files.
Available Law Firm SEO Tools
SEO Meta-Title & Description Length Checker 📏🔍
Make more of your ideal clients click your firm on Google by fixing weak or cut‑off Google search result titles & descriptions in seconds.
- Instantly see if your SEO Meta-Title or Description is too short, ideal, or too long so you don’t lose clicks to truncated snippets.
- Get live feedback as you write SEO Meta-Titles & Descriptions, so your service pages & articles stay inside the “sweet spot” Google is most likely to show.
- Follow built‑in law‑firm templates that show you how to structure titles & descriptions so your result stands out against competing firms.
5‑Star Review Schema Generator ⭐⭐⭐⭐⭐
Make more of your ideal clients click your firm on Google by showing trust‑boosting 5‑star review ratings next to your Google result.
- Turn your real client reviews into Google‑ready 5‑star rating snippets with zero coding, so your firm looks like the safer choice.
- Highlight your home page & key practice pages with visible stars & review counts, so you stand out against “no‑star” competitors.
- Follow platform‑specific guides & embedded videos so your schema is installed correctly & eligible to show faster in Google search results.
Why Use These Law Firm SEO Tools?
Most SEO tools are built for e‑commerce and generic blogs. These tools are different. They’re built by our lawyer-led law-firm SEO team, using data from hundreds of real firm websites, with one goal: help you turn more of the right Google searches into new clients & matters, without you becoming a full‑time SEO.
Built from real law firm SEO data
- Based on years of SEO for law firms across multiple practice areas.
- Informed by what actually drives rankings, clicks & enquiries.
- Patterns learned from hundreds of service pages, articles, schema setups & site structures.
Designed by Commersion Legal
- Created by Commersion Legal, the leading lawyer‑led, law‑firm‑only SEO agency.
- Built by people who work daily with principals, partners & in‑house marketers.
- Written with legal ethics, ad rules & reputational risk baked in from day one.
Tuned for how legal search really works
- Reflects how clients search for both local services & specialist expertise.
- Accounts for legal‑specific SERP behaviour: practice areas, offences, FAQs, reviews & more.
- Helps you improve research, content, snippets & rich results in a way that fits how people actually choose firms.
Simple enough for busy lawyers & staff
- No bloated dashboards – focused tools that each do one job well.
- Clear guardrails & templates so you’re not guessing with SEO settings.
- Easy for lawyers, marketing managers & assistants to plug into existing workflows.
About Tools
Built By Commersion Legal
- Lawyer‑led, law‑firm‑only SEO agency – we only work with law firms, not dentists, gyms or e‑com.
- Hundreds of firms advised across Australia, the US, UK & beyond on SEO, content & conversion.
- Millions in legal fees influenced through organic search campaigns we’ve planned, written & optimised.
- Frameworks tested in the trenches – these tools come from real client work, not theory or generic blog advice.
Want more than just free tools?
Join 1,000+ law firms inside Law Firm Skool
Get lifetime access to our law‑firm‑only marketing & growth community for a one‑time $27.
Learn SEO, Google Ads, intake & conversion from a lawyer‑led team, plus connect with 1,000+ firms who are growing alongside you.
One‑time payment. 1,000+ law firm owners already inside.
Frequently Asked Questions
Are these tools really free?
Yes. The law firm SEO tools on this page are free to use. We’ll keep adding more over time so you have a proper toolbox without needing a big software subscription.
Do I need to be “good at SEO” to use these?
No. These are built so principals, marketers & assistants can use them with zero SEO background. The tools give you guardrails & templates so you’re not guessing.
Will these tools improve my rankings or just how I look in Google?
Some tools (like the meta title & description checker) mainly improve how you appear in search & how often the right clients click you. Others we’re building will help with what to write about, how to structure pages & how to earn rich results, which all support long‑term rankings & enquiries.
What’s the difference between “Service page” & “Blog / Article” mode in the meta checker?
Service pages are money pages (“Criminal Defence Lawyer Sydney”, “Probate Lawyers Austin”) where the goal is enquiries. Blog & article pages are guides & explainers. The tool uses different templates & checks for each because Google users scan those two page types differently.
Do these tools work if my site isn’t on WordPress?
Yes. Titles, descriptions & schema exist on every platform (WordPress, Squarespace, Wix, custom builds). You use the tools to craft & check the content, then paste the final version into your own CMS.
Who is behind Commersion Legal?
Commersion Legal is a lawyer‑led, law‑firm‑only SEO agency. We work exclusively with law firms on SEO, content & conversion, & these tools are built from the same frameworks we use for client campaigns.
Can Commersion Legal just do all of this for us?
Yes. If you’d rather have a team plan, write & optimise your SEO end‑to‑end, you can work with Commersion Legal 1‑on‑1. The tools give you leverage either way; our agency service is for firms that want it handled for them.
Want It Done For You?
Tell us about your firm & goals, and Commersion Legal will map out a done‑for‑you SEO & content plan to turn Google into a steady source of new files.