SEO For Wills & Estates Lawyers
Lawyer-led SEO for wills & estates law firms that turns clicks into clients—built to rank and convert.
We show, don’t tell: verified SEO results we’ll apply to your wills & estates law firm
Swipe For More Verified Proof
PBL Law Group (Sydney)
+5,669% visits over 24 months (26 — 1,500/week)
Google Search: #1 for “international estate planning lawyer(s)” (Sep 2025); Top-3 for “power of attorney lawyer(s)” (Sep 2025); new matters/month: 40 — 70 + (client-reported)
LawBridge Lawyers & Consultants (Sydney)
+3,448% visits in <5 weeks (7 – 297/week)
Google Search: Top-3 for “Wasiyyah Lawyer(s)”; Top-5 for “Islamic Will Lawyer(s)” (Aug 2025); Page-1 for “Islamic Wills” (Aug 2025).
Sydney Criminal Defence & Traffic Lawyers (Sydney)
+6,674% visits in <12 months (31 — 2,100/week)
Google Maps: #1 for “traffic lawyer sydney” across 97% of Sydney and Top-3 for “criminal lawyer sydney” (Nov 2024); Google Search: #2 for “traffic lawyer” (Sep 2025)
Wills & Estates Lawyer SEO wins plus more legal outcomes
We helped PBL Law Group grow annual revenue +167% in 12 months (client-reported)
Before (June 2023)
- 26 site visits/week
- 8 x keywords on Page‑1
After (Aug 2025)
- 1500 site visits/week;
- 898 x keywords on Page‑1
- 75% increase in new matters
5669%
increase in high-value website visits
Top 1
Position for “International Estate Planning Lawyer(s)”
Top 3
Position for “Power of Attorney Lawyer(s)”
Page 1
for “Intestacy Lawyer(s)”
Top 5
Position for “Advance Care Directive Lawyers”
Page 1
for “Testamentary Trust Lawyer(s)”
Top 5
Position for “Special Disability Trust Lawyer”
Before
After
We delivered a +410% surge for LawBridge in under 5 weeks
Before (Apr 2025)
- 31 website visits/month
- 7 keywords at Position 1
After (Aug 2025)
- 1,100 website visits/month
- 513 keywords at Position 1
- Page‑1 for “Islamic Wills,” “Islamic Will Lawyer(s),” “Wasiyyah Lawyer(s)”
3448%
increase in high-value website visits
Top 3
Position for “Islamic Lawyer(s)”
Page 1
for “Not-for-profit Lawyer(s)”
Top 5
Position for “Islamic Will Lawyer(s)”
Top 3
Position for “Property Development Conveyancing”
Top 3
Position for “Wasiyyah Lawyer(s)”
Page 1
for “Property Developer Lawyer(s)”
Before
After
We grew AFSL House’s website visits from 15/month to 1,400/month in 10 months
Before (Oct 2025)
- 15 website visits/month
- Page 10+ on Google Search
After (Jul 2025)
- 1,400 website visits/month
- 468 keywords at Position 1;
- 2766% increase in new leads
9233%
increase in high-value website visits
Top 1
Position for “AFSL Lawyers”
Top 3
Position for “AFSL application”
Top 1
Position for “AFSL application”
2766%
increase in qualified leads
Top 3
Position for “ACL application”
Top 3
Position for “Apply for ACL”
Page 1
for “AFSL Compliance”
Top 1
Position for “Hire AFSL”
Swipe For More Verified Proof
Verified Rank #1 for "AFSL Lawyers"
Real Law Firm SEO
Video Testimonials
SCDTL - Criminal & Traffic, Sydney - Verified Sep 2025 - #1 for "traffic lawyer" in Sydney
PBL Law Group - Strata & Estate Planning, Sydney - Verified Sep 2025 - #1 for “strata lawyer” in Sydney
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
How Our Property Lawyer SEO Works
We use a simple, end‑to‑end approach and tailor the plan at onboarding so the work fits your law firm’s goals and timeline.
Strategy & Priorities
We focus on 1–3 priority wills/estates matters at a time, then expand—sequenced so results arrive sooner.
Read more
What this includes:
- Matter/intent mapping (e.g., wills/estate planning, probate, letters of administration, family provision/contested wills, enduring
- POA/guardianship, testamentary trusts, estate litigation)
- Prioritised publish list (bottom‑of‑funnel first, then supporting FAQs)
Simple milestones and a publishing schedule you can verify
Website Built to Convert
We create and upgrade key pages so visitors find what they need and contact you fast.
Read more
What this includes:
- Above‑the‑fold clarity (what you handle, who you serve—testators/executors/beneficiaries—one clear next step)
- Conversion‑focused claim pages, short forms, click‑to‑call, chat; trust badges and reviews
- Speed/Core Web Vitals; mobile‑first layouts that make calling the obvious next step
Authoritative Wills & Estate Law Content
Research‑led, lawyer‑written content in plain English—aligned to how clients, executors, and beneficiaries search and decide.
Read more
What this includes:
- Lawyer‑written/reviewed matter pages and FAQs (eligibility, documents, timeframes, costs, steps; e.g., probate timelines, family provision criteria)
- Topics from real search intent: what to bring, process checklists, fees, risks, next steps
- Bylines, bios, and references to demonstrate expertise (E‑E‑A‑T)
Technical Foundations
We make your site easy for Google to crawl, understand, and index—so rankings are possible and built to last.
Read more
What this includes:
- Clean information architecture, internal links, XML sitemaps
- Schema (Organization, LocalBusiness, LegalService; FAQ where relevant)
- Canonicals, indexing controls, Core Web Vitals tuning
Authority & Credibility
We earn editorial, relevant links—no paid links, no footprints.
Read more
What this includes:
- Editorial placements on real sites (legal/community orgs, reputable media, accountants/financial planners, associations, events)
- Relevance‑led outreach (legal, local, wills/estates‑aligned) with useful assets (executor checklist, will‑review guide)
- Safe anchor mix and steady cadence to build durable authority
Evidence Update
A concise monthly update—built to be read in minutes.
Read more
What you’ll see:
- Enquiries by page/matter type (calls/forms tied to specific pages)
- A snapshot of priority rankings (Top‑3 and Page‑1 counts)
- Two date‑stamped screenshots you can verify (no slide decks)
Note: Specific tactics are finalised during onboarding so the work matches your wills & estates practice and goals. The objective stays constant—more qualified wills/estates enquiries from organic search.
Your first six months in Wills & Estates Law SEO
There is a short build‑up, then steady, compounding results. SEO is not perfectly linear, so we keep expectations outcome‑based and transparent.
Build‑Up (Weeks 1–4, Before Month 1)
- We align wills & estates priorities (e.g., wills/estate planning, probate, letters of administration, family provision/contested wills, enduring POA/guardianship, testamentary trusts, estate litigation), upgrade and create key assets (e.g. home page, core priority pages), and put reliable measurement in place.
- Outcome: the essentials are live and working so progress is visible and trackable.
Early Momentum (Months 1–2)
Signals you will see:
- Movement on important wills / estates searches you can verify
- Rising impressions and clicks on priority pages
- First uplift in qualified enquiries where conversion paths improved
How we show it:
- Brief Evidence Update with date‑stamped screenshots and a plain-English summary.
Compounding Growth (Months 3–6)
Signals you will see:
- More Top‑10 and Page‑1 positions on commercial wills / estates terms (timing varies by market)
- Month‑over‑month growth in qualified calls and enquiry forms
- Broader coverage of your family law matters and supporting FAQs while reinforcing top performers
- You will also receive a simple plan for the following quarter to maintain momentum.
You will also receive a simple plan for the following quarter to maintain momentum.
How We Evidence Progress
- Monthly Evidence Update: a short monthly email with enquiries by source, priority ranking counts, and two date‑stamped screenshots.
How Fast Do You Want To Results?
'I CAN WAIT'
Average 12-months to Page -1 for highest-competition keyword(s)
$2,970/month
6-Months Paid Upfront
Strategic monthly budget; allocation flexes monthly to what moves you fastest such as:
- Monthly Lawyer-Led Content
- Targeted Backlink Acquisition
- Strategic Content Refreshes (Legislation / Case Updates)
- Intent-Mapped Page Builds
'IT'S A PRIORITY'
Guaranteed Page‑1 in 9 months for highest-competition keyword(s)
$5,970/month
9-Months Paid Upfront
Strategic monthly budget; allocation flexes monthly to what moves you fastest such as:
- Monthly Lawyer-Led Content
- Targeted Backlink Acquisition
- Strategic Content Refreshes (Legislation / Case Updates)
- Intent-Mapped Page Builds
"AS SOON AS POSSIBLE"
Guaranteed Page‑1 in 6 months for highest-competition keyword(s)
$14,970/month
6-Months Paid Upfront
Strategic monthly budget; allocation flexes monthly to what moves you fastest such as:
- Monthly Lawyer-Led Content
- Targeted Backlink Acquisition
- Strategic Content Refreshes (Legislation / Case Updates)
- Intent-Mapped Page Builds
'I CAN WAIT'
Average 12-months to Page -1 for highest-competition keyword(s)
$3,370/month
6-Month Minimum
Strategic monthly budget; allocation flexes monthly to what moves you fastest such as:
- Monthly Lawyer-Led Content
- Targeted Backlink Acquisition
- Strategic Content Refreshes (Legislation / Case Updates)
- Intent-Mapped Page Builds
'IT'S A PRIORITY'
Guaranteed Page‑1 in 9 months for highest-competition keyword(s)
$6,870/month
9-Month Minimum
Strategic monthly budget; allocation flexes monthly to what moves you fastest such as:
- Monthly Lawyer-Led Content
- Targeted Backlink Acquisition
- Strategic Content Refreshes (Legislation / Case Updates)
- Intent-Mapped Page Builds
"AS SOON AS POSSIBLE"
Guaranteed Page‑1 in 6 months for highest-competition keyword(s)
$17,970/month
6-Month Minimum
Strategic monthly budget; allocation flexes monthly to what moves you fastest such as:
- Monthly Lawyer-Led Content
- Targeted Backlink Acquisition
- Strategic Content Refreshes (Legislation / Case Updates)
- Intent-Mapped Page Builds
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
Even More Law Firm SEO Results
More proof you can verify – visits, rankings, and Google Maps coverage (with dates).
We ranked SCDTL in the Top-3 on Google Maps Sydney-wide for “traffic lawyer sydney” & "criminal lawyer sydney" in < 8 weeks.
Before (Sep 2024)
- 31 site visits/week
- Not appearing on Google Maps
- On page 5+ on Google search
After (Aug 2025)
- 2100 site visits/week;
- Top-3 in Google Maps across 90% of Sydney for “traffic lawyer Sydney" & "criminal lawyer Sydney"
- Top-3 in Google Search for “traffic lawyer" & "traffic lawyers"
6674%
increase in high-value website visits
Top 3
Position for “traffic lawyer Sydney”
Top 3
Position for “criminal lawyer Sydney”
Top 3
Position for “Traffic Lawyer(s)”
Page 1
Position for “Criminal Defence Lawyer(s)”
Swipe For More Verified Proof
Verified 6674.19% Increase in Real Visitors
Verified Top-3 for "Criminal Lawyer Sydney"
Verified Top-3 for "Traffic Lawyer"
Verified Rank #1 for "Traffic Lawyer"
Verified Top-3 Sydney-Wide for "Traffic Lawyer Sydney"
Verified Top-3 Sydney-Wide for "Criminal Lawyer Sydney"
Verified Top-3 for "Criminal Lawyer Sydney"
Verified Top-3 for "Traffic Lawyer"
Verified Rank #1 for "Traffic Lawyer"
Verified Top-3 Sydney-Wide for "Traffic Lawyer Sydney"
We delivered 2x+ new matters for Moya Migration Law in Month 1 (client-reported)
Before (Jul 2024)
- 10 site visits/week
- Page #2+ on Google
After (Aug 2025)
- 244 site visits/week;
- Position 2 on Page #1 for "Immigration Lawyer Adelaide" & "Migration Lawyer Adelaide”
- 2060% increase in leads / month
3540%
increase in high-value website visits in <8 weeks
Top 2
Position for “immigration lawyer(s) Adelaide”
Top 2
Position for “migration lawyer(s) Adelaide”
Page 1
Position for “Visa Refusal Appeal Lawyer(s)”
Page 1
Position for “Visa Cancellation Appeal Lawyer(s)”
Keep Swiping For More Verified Proof
Verified 2340% Increase in Real Visitors
Verified Rank #2 for "Immigration Lawyer Adelaide"
Verified Rank #2 for "Medical Visa Cancellation Lawyer"
Verified Top-3 for "Natural Justice Letter Lawyer"
Verified Top-3 for "NOICC Migration Lawyer"
Verified Rank #2 for "Migration Lawyer Adelaide"
Verified Rank #2 for "Immigration Lawyer Adelaide"
Verified Rank #2 for "Medical Visa Cancellation Lawyer"
Verified Top-3 for "Natural Justice Letter Lawyer"
Verified Top-3 for "NOICC Migration Lawyer"
Verified Rank #2 for "Migration Lawyer Adelaide"
Verified 2340% Increase in Real Visitors
We grew Corestone Lawyers from 5 to 128 visits/week—then to 1,100 visits/month
Before (Jun 2024)
- 5 website visits/week
- Limited Page‑1 presence on key terms
After (Mar 2025)
- 128 website visits/week by Nov 2024
- 1,100 website visits/month by Mar 2025
- Google Search: Position 1 for “business purchase lawyer(s),” Top‑5 for “business sale lawyer(s)”
2460%
increase in high-value website visits
Top 1
Position for “Business Purchase Lawyer(s)”
Top 5
Position for “Sell a Business Lawyer(s)”
Page 1
Position for “Business Sale Lawyer(s)”
Swipe For More Verified Proof
Verified 2460% Increase in Real Visitors
We achieved local Top‑3 dominance in 4 weeks (Milestone Legal — Lakemba)
Before (Sep 17, 2024)
- Coverage — 87% at Position 20+ for “Lakemba lawyer” within 5 km (3 mi) of Lakemba, NSW (not in the Top‑3).
After (Oct 16, 2024)
- Coverage — 82% in the Top‑3 for “Lakemba lawyer” across the same 5 km (3 mi) radius on Google Maps.
- Google Search: Position 1 for “Lakemba lawyer(s)”
742%
increase in high-value website visits
Top 1
Position for “Lakemba Lawyer(s)”
Top 1
Position for “Lakemba Lawyer(s)”
Swipe For More Verified Proof
Verified Top-3 Suburb-Wide for "Lakemba Lawyer"
We launched AML House from non‑existent presence to 238 visits/month in under 5 months
(Ultra-Niche Practice Area).
Before (Pre‑Mar 2025)
- Non‑existent presence (new firm/website)
- Zero visits/month
After (Aug 2025)
- 238 website visits/month
- Top‑3 in Google Search for “registered entities marketplace”
- Page‑1 for “AML for money remitters”
- New brand: early Page‑1/Top‑3 coverage on target terms
0 → ~300
Monthly Visits in <6 Months
Top 3
Position for “Registered Entities Marketplace”
Page 1
for “AML for money remitters”
Page 1
for “AML for pubs”
Top 3
for “AML for clubs”
Swipe For More Verified Proof
Full Site Design & Build for SEO & Conversions
Verified From ZERO to 300 site visits in <6 months
Verified Rank #1 for "registered entities marketplace"
Verified Rank #1 for "Buy AML registered entity"
Verified Rank Top-3 for "AML Money Remitters"
Verified Top-5 for "AML For Pubs"
Verified Top-5 for "AML For Clubs"
Full Site Design & Build for SEO & Conversions
Verified Rank #1 for "registered entities marketplace"
Verified Rank #1 for "Buy AML registered entity"
Verified Rank Top-3 for "AML Money Remitters"
Verified Top-5 for "AML For Pubs"
Verified Top-5 for "AML For Clubs"
Verified 0 → ~300 visits/month in 6 months
We built Samoa Offshore Legal from non‑existent visibility to 260+ visits/month in under 10 months
(Ultra-Niche Practice Area)</span.
Before (pre‑Nov 2024)
- Non‑existent visibility (new firm/website)
After (Sep 2025)
- 268 website visits/month
- 441 keywords at Position 1
0 → ~260+
Monthly Visits in <10 Months
Top 1
Top 5
Position for “Samoa tax planning”
Page 1
Position for “Samoa asset optimisation”
Swipe For More Verified Proof
Full Site Design & Build for SEO & Conversions
Verified From ZERO to 260+ site visits in <10 months
Verified Rank #1 for "Samoa Asset Optimisation"
Verified Rank #1 for "Samoa Offshore Company"
Verified Rank Top-3 for "Samoa Tax Planning"
Full Site Design & Build for SEO & Conversions
Verified From ZERO to 260+ site visits in <10 months
Verified Rank #1 for "Samoa Offshore Company"
Verified Rank Top-3 for "Samoa Tax Planning"
Verified Rank #1 for "Samoa Asset Optimisation"
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
Frequently Asked Questions (Wills & Estates Law SEO)
We’ve put together answers to the most common wills & estates SEO questions. From timelines to approvals, our goal is to keep the process clear and simple.
How soon will we see progress?
There is a 4‑week build‑up. Most firms see early movement in Months 1–2 and compounding results by Months 3–6. Timing varies by practice area and competition.
Do you redesign the website as part of SEO?
Yes. We include a conversion‑focused and SEO‑optimised redesign or upgrade exclusively in WordPress so increased visibility turns into actual wills / estate law enquiries. Expect clearer matter pages, faster load times, mobile performance, and prominent enquiry paths (click‑to‑call, short forms).
Who writes the content? Is it legally accurate?
Content is produced by, or reviewed by, qualified lawyers on our team. It is researched, SEO‑optimised, and written in plain English for testators, executors, and beneficiaries—covering eligibility, documents, timeframes, fees, family provision time limits, and next steps.
Do we need to approve everything?
No. We execute under agreed brand and legal guardrails (including probate/LoA terminology, family provision references, and state nuances). We only pause if you flag a non‑negotiable legal or brand concern. This keeps momentum while protecting accuracy and tone.
What content do you create and write?
Service pages are written to rank for high‑intent wills / estates terms and to convert—clear eligibility, next steps, and strong CTAs. Articles and FAQs demonstrate expertise in target locations, build topical authority, and help you win both competitive searches and niche long‑tails from ready‑to‑engage clients.
How will we know it’s working?
You’ll receive a concise monthly update showing: enquiries by matter type and page (calls/forms), a snapshot of Top‑3 and Page‑1 rankings for priority wills & estate law terms, and two dated screenshots you can verify. No slide decks.
Do you work with competing firms?
We disclose relevant engagements and manage conflicts responsibly. We do not make artificial exclusivity promises; our focus is transparent delivery and results.
Who owns the website, content, and data?
You do. The website, content, designs, and all analytics/search data are your assets. We work inside your accounts, document changes, and provide access to everything so you retain full ownership and control.
Can you handle my practice area?
Yes. We work across all wills & estate law matters including wills/estate planning, international estate planning, probate, letters of administration, family provision/contested wills, enduring POA/guardianship, testamentary trusts, and estate litigation.
What access do you need?
Where your website is currently built (WordPress, Squarespace, Wix etc.), your website and domain hosting account (e.g. GoDaddy, CrazyDomains, SiteGround, Hostinger etc.) Google Search Console/Analytics, and a single point of contact. Approvals are only needed for brand or legal issues.
Is this hands-off for our team?
Yes. Turnkey and lawyer‑led. We handle strategy, content, legal accuracy, design, technical, and links. No approval chains or content input needed; we only pause for non‑negotiable brand or legal concerns.
What makes your approach different?
Execution and evidence. We’re led by lawyers and ship end‑to‑end deliverables, then back it with Australia’s largest set of dated, verifiable law‑firm SEO results—so we run the plays that work and others can’t replicate.
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
About
Commersion Legal
Founded by Jason Xu (LLB, GDLP) — a former practising lawyer who built Commersion Legal to serve one client type only: law firms. I’ve sat in partner meetings, navigated approvals, conflicts, and risk. That context shapes how we operate: clear briefs, fast drafts, and work that stands up to scrutiny.
What I bring from practice:
- Precision over volume: lawyer‑led content, not generic blogging
- Partner reality: approvals, conflicts, and jurisdiction nuance built into the plan
- Accountability: one owner responsible (me), clear timelines, no hand‑offs
Credentials:
- Formerly of MinterEllison (AU), IAG (AU), Veolia (FR), NRMA (AU).
- Speaker, InView Conference 2023
- Legal Innovator of the Year, Association of Corporate Counsel (ACC) 2021
Ready When You Are
Tell us about your law firm and goals. We’ll make your time worth it.