SEO for Brisbane Law Firms
Lawyer-led SEO for Brisbane law firms – Page #1 in Brisbane and turn visits into client enquiries.
- Checklist included
- No sales pitch
We’ll show the exact fixes to your website to get more clients in Brisbane & beyond.
Swipe For More Verified Proof
Daoud Legal: SCDTL
+6,674% visits in <12 months (31 — 2,100/week)
Google Maps: #1 for “traffic lawyer sydney” across 97% of Sydney and Top-3 for “criminal lawyer sydney” (Nov 2024); Google Search: #2 for “traffic lawyer” (Sep 2025)
PBL Law Group
+5,669% visits over 24 months (26 — 1,500/week)
Google Search: #1 “strata lawyer(s)” in Sydney; #1 “international estate planning lawyer(s)” (Sep 2025); new matters/month: 40 — 70 + (client-reported)
AFSL House
+17,400% visits in <12 months (2 — 350/week).
Google Search: Top‑5 for “AFSL application,” “AFSL lawyers,” and “ACL application,” outranking “Big-Six” national law firms (Aug 2025); new leads/month: 80 (client‑reported).
Verified Law Firm SEO Results
We helped PBL Law Group grow annual revenue +167% in 12 months (client-reported)
Before (June 2023)
- 26 site visits/week
- 8 x keywords on Page‑1
After (Aug 2025)
- 1500 site visits/week;
- 898 x keywords on Page‑1
- 75% increase in new matters
942%
increase in high-value website visits in < 8 weeks
Top 3
Position for “Strata Lawyer(s)”
Top 2
Position for “International Estate Planning Lawyer(s)”
5669%
increase in high-value website visits
Top 3
Position for “Strata Lawyer(s) NSW”
Top 3
Position for “Strata Lawyer(s) Sydney”
Top 3
Position for “International Estate Planning Attorney(s)”
Swipe For More Verified Proof
Verified 5669.23% Increase in Real Visitors
Verified Rank #1 for "Strata Lawyers"
Verified Rank #1 for "International Estate Planning Lawyers"
Verified Rank #1 for "Enduring Power of Attorney Lawyers"
Verified Rank #1 for "Strata Renewal Lawyers"
Verified Rank #1 for "Owners Corporations Lawyers"
Verified Rank #1 for "Strata Lawyers"
Verified Rank #1 for "International Estate Planning Lawyers"
Verified Rank #1 for "Enduring Power of Attorney Lawyers"
Verified Rank #1 for "Strata Renewal Lawyers"
Verified Rank #1 for "Owners Corporations Lawyers"
Verified 5669.23% Increase in Real Visitors
We ranked SCDTL in the Top-3 on Google Maps Sydney-wide for “traffic lawyer sydney” & "criminal lawyer sydney" in < 8 weeks.
Before (Sep 2024)
- 31 site visits/week
- Not appearing on Google Maps
- On page 5+ on Google search
After (Aug 2025)
- 2100 site visits/week;
- Top-3 in Google Maps across 90% of Sydney for “traffic lawyer Sydney" & "criminal lawyer Sydney"
- Top-3 in Google Search for “traffic lawyer" & "traffic lawyers"
6674%
increase in high-value website visits
Top 3
Position for “traffic lawyer Sydney”
Top 3
Position for “criminal lawyer Sydney”
Top 3
Position for “Traffic Lawyer(s)”
Page 1
Position for “Criminal Defence Lawyer(s)”
Swipe For More Verified Proof
Verified 6674.19% Increase in Real Visitors
Verified Top-3 for "Criminal Lawyer Sydney"
Verified Top-3 for "Traffic Lawyer"
Verified Rank #1 for "Traffic Lawyer"
Verified Top-3 Sydney-Wide for "Traffic Lawyer Sydney"
Verified Top-3 Sydney-Wide for "Criminal Lawyer Sydney"
Verified Top-3 for "Criminal Lawyer Sydney"
Verified Top-3 for "Traffic Lawyer"
Verified Rank #1 for "Traffic Lawyer"
Verified Top-3 Sydney-Wide for "Traffic Lawyer Sydney"
We grew AFSL House’s website visits from 15/month to 1,400/month in 10 months
Before (Oct 2025)
- 15 website visits/month
- Page 10+ on Google Search
After (Jul 2025)
- 1,400 website visits/month
- 468 keywords at Position 1;
- 2766% increase in new leads
9233%
increase in high-value website visits
Top 1
Position for “AFSL Lawyers”
Top 3
Position for “AFSL application”
Top 1
Position for “AFSL application”
2766%
increase in qualified leads
Top 3
Position for “ACL application”
Top 3
Position for “Apply for ACL”
Page 1
for “AFSL Compliance”
Top 1
Position for “Hire AFSL”
Swipe For More Verified Proof
Verified Rank #1 for "AFSL Lawyers"
Real Law Firm SEO
Video Testimonials
SCDTL - Criminal & Traffic, Sydney - Verified Sep 2025 - #1 for "traffic lawyer" in Sydney
PBL Law Group - Strata & Estate Planning, Sydney - Verified Sep 2025 - #1 for “strata lawyer” in Sydney
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
How Our SEO Works for Brisbane Law Firms Works
We use a simple method and tailor it to your practice areas and target locations (Brisbane, wider QLD, or interstate as needed).
Strategy & Priorities
We start with one priority practice area and its target locations (Brisbane first if relevant), then expand—so results arrive sooner.
Read more
What this includes:
- Practice‑area targeting and intent mapping (e.g., “migration lawyer Brisbane”, “construction lawyer Brisbane”, suburb/city/state variants)
- Prioritised publish list (bottom‑of‑funnel pages first, then supporting content)
- Location plan for Brisbane/QLD (CBD + key suburbs/regions) and any interstate targets
- Clear milestones and a publishing schedule you can verify
Website Built to Convert
We redesign or upgrade key pages so visitors quickly understand your services and contact you.
Read more
What this includes:
- Above‑the‑fold clarity (what you do, where you do it, one next step)
- Conversion‑focused service pages, short forms, click‑to‑call, prominent contact cards
Speed and Core Web - Vitals improvements; mobile‑first layouts
- Intake paths that turn searchers into booked consultations
Authoritative Content
Research‑led, lawyer‑written content in plain English—aligned to how clients search and decide in Brisbane and beyond.
Read more
What this includes:
- Lawyer‑written or legally reviewed service pages, FAQs, and supporting articles
- Topics drawn from real client questions and high‑intent searches for your practice + locations (Brisbane/QLD/interstate)
- Bylines, bios, and references that demonstrate expertise (E‑E‑A‑T)
- Internal links that lift the core pages that drive new matters
Technical Foundations
We make your site easy for Google to crawl, understand, and index—so rankings are possible and stable.
Read more
What this includes:
- Clean information architecture, internal links, XML sitemaps, robots/canonicals
- Schema (Organization, LocalBusiness, LegalService where appropriate)
- Core Web Vitals tuning; image/script optimisation
- Indexing controls and audit fixes to keep important pages visible
Backlinks
We earn natural, editorial backlinks from genuine organisations—no paid links, no link farms, no footprints.
Read more
What this includes:
- Editorial placements on real websites (associations, reputable publishers, SaaS vendors, universities, events, partners)
- Relevance‑led outreach (legal, local, practice‑area aligned) using useful assets (quotes, explainers, checklists)
- Safe anchor mix and steady cadence to build durable authority
What we avoid:
- Paid links, PBNs, sponsored link networks, link marketplaces, or sites that sell links
Evidence Update
A concise monthly update—built to be read in minutes, not hours.
Read more
What you’ll see:
- Calls and enquiry forms by page (what drove contact)
- A snapshot of priority rankings (Top‑3 and Page‑1 counts), including your Brisbane map/search terms if applicable
- Two date‑stamped screenshots you can verify (no slide decks)
Note: Specific tactics are finalised at onboarding based on your current assets and goals. Whether you target Brisbane, QLD, or national matters, the objective stays constant: more qualified clients from organic search.
What to expect in the first six months
There is a short build‑up, then steady, compounding results. SEO is not perfectly linear, so we keep expectations outcome‑based and transparent.
Build‑Up (Weeks 1–4, Before Month 1)
- We align priorities, upgrade and create key pages, and put reliable measurement in place.
- Outcome: the essentials are live and working so progress is visible and trackable.
Early Momentum (Months 1–2)
Signals you will see:
- Movement on important searches you can verify
- Rising impressions and clicks on priority pages
- First uplift in qualified enquiries where conversion paths improved
How we show it:
- Brief Evidence Update with date‑stamped screenshots and a plain-English summary.
Compounding Growth (Months 3–6)
Signals you will see:
- More Top‑10 and Page-1 positions on commercial terms (timing varies by market)
- Month‑over‑month growth in qualified calls and enquiry forms
- Broader coverage of your services while reinforcing top performers
You will also receive a simple plan for the following quarter to maintain momentum.
How Fast Do You Want To Results?
'I CAN WAIT'
Average 12-months to Page -1 for highest-competition keyword(s)
$2,970/month
6-Months Paid Upfront
Strategic monthly budget; allocation flexes monthly to what moves you fastest such as:
- Monthly Lawyer-Led Content
- Targeted Backlink Acquisition
- Strategic Content Refreshes (Legislation / Case Updates)
- Intent-Mapped Page Builds
'IT'S A PRIORITY'
Guaranteed Page‑1 in 9 months for highest-competition keyword(s)
$5,970/month
9-Months Paid Upfront
Strategic monthly budget; allocation flexes monthly to what moves you fastest such as:
- Monthly Lawyer-Led Content
- Targeted Backlink Acquisition
- Strategic Content Refreshes (Legislation / Case Updates)
- Intent-Mapped Page Builds
"AS SOON AS POSSIBLE"
Guaranteed Page‑1 in 6 months for highest-competition keyword(s)
$14,970/month
6-Months Paid Upfront
Strategic monthly budget; allocation flexes monthly to what moves you fastest such as:
- Monthly Lawyer-Led Content
- Targeted Backlink Acquisition
- Strategic Content Refreshes (Legislation / Case Updates)
- Intent-Mapped Page Builds
'I CAN WAIT'
Average 12-months to Page -1 for highest-competition keyword(s)
$3,370/month
6-Month Minimum
Strategic monthly budget; allocation flexes monthly to what moves you fastest such as:
- Monthly Lawyer-Led Content
- Targeted Backlink Acquisition
- Strategic Content Refreshes (Legislation / Case Updates)
- Intent-Mapped Page Builds
'IT'S A PRIORITY'
Guaranteed Page‑1 in 9 months for highest-competition keyword(s)
$6,870/month
9-Month Minimum
Strategic monthly budget; allocation flexes monthly to what moves you fastest such as:
- Monthly Lawyer-Led Content
- Targeted Backlink Acquisition
- Strategic Content Refreshes (Legislation / Case Updates)
- Intent-Mapped Page Builds
"AS SOON AS POSSIBLE"
Guaranteed Page‑1 in 6 months for highest-competition keyword(s)
$17,970/month
6-Month Minimum
Strategic monthly budget; allocation flexes monthly to what moves you fastest such as:
- Monthly Lawyer-Led Content
- Targeted Backlink Acquisition
- Strategic Content Refreshes (Legislation / Case Updates)
- Intent-Mapped Page Builds
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
Even More Law Firm SEO Results
More proof you can verify – visits, rankings, and Google Maps coverage (with dates).
We grew AFSL House’s website visits from 15/month to 1,400/month in 10 months
Before (Oct 2025)
- 15 website visits/month
- Page 10+ on Google Search
After (Jul 2025)
- 1,400 website visits/month
- 468 keywords at Position 1;
- 2766% increase in new leads
9233%
increase in high-value website visits
Top 1
Position for “AFSL Lawyers”
Top 3
Position for “AFSL application”
Top 1
Position for “AFSL application”
2766%
increase in qualified leads
Top 3
Position for “ACL application”
Top 3
Position for “Apply for ACL”
Page 1
for “AFSL Compliance”
Top 1
Position for “Hire AFSL”
Swipe For More Verified Proof
Verified Rank #1 for "AFSL Lawyers"
We launched AML House from non‑existent presence to 238 visits/month in under 5 months
(Ultra-Niche Practice Area).
Before (Pre‑Mar 2025)
- Non‑existent presence (new firm/website)
- Zero visits/month
After (Aug 2025)
- 238 website visits/month
- Top‑3 in Google Search for “registered entities marketplace”
- Page‑1 for “AML for money remitters”
- New brand: early Page‑1/Top‑3 coverage on target terms
0 → ~300
Monthly Visits in <6 Months
Top 3
Position for “Registered Entities Marketplace”
Page 1
for “AML for money remitters”
Page 1
for “AML for pubs”
Top 3
for “AML for clubs”
Swipe For More Verified Proof
Full Site Design & Build for SEO & Conversions
Verified From ZERO to 300 site visits in <6 months
Verified Rank #1 for "registered entities marketplace"
Verified Rank #1 for "Buy AML registered entity"
Verified Rank Top-3 for "AML Money Remitters"
Verified Top-5 for "AML For Pubs"
Verified Top-5 for "AML For Clubs"
Full Site Design & Build for SEO & Conversions
Verified Rank #1 for "registered entities marketplace"
Verified Rank #1 for "Buy AML registered entity"
Verified Rank Top-3 for "AML Money Remitters"
Verified Top-5 for "AML For Pubs"
Verified Top-5 for "AML For Clubs"
Verified 0 → ~300 visits/month in 6 months
We achieved citywide Top‑3 coverage for “criminal lawyer sydney” in 2 months (SCDTL)
Before (Sep 17, 2024)
- Coverage — 100% at Position 20+ for “criminal lawyer sydney” across Sydney (no Top‑3).
After (Nov 14, 2024)
- Coverage — 97.7% in the Top‑3 for “criminal lawyer sydney” across Sydney.
23700%
Top 3
Position for “Criminal Lawyer(s) Sydney”
Top 3
Position for “Criminal Defence Lawyer(s) Sydney”
Google Maps for Criminal Lawyers
Google Maps for Traffic Lawyers
We delivered a +732% surge for LawBridge in under 5 weeks
Before (Apr 2025)
- 31 website visits/month
- 7 keywords at Position 1
After (Sep 2025)
- 1,400 website visits/month
- 513 keywords at Position 1
- Page‑1 for “NFP lawyers”, “Islamic lawyers”, “Property developer lawyers”
4416%
increase in high-value website visits
Top 3
Position for “Islamic Lawyer(s)”
Page 1
for “Not-for-profit Lawyer(s)”
Top 5
Position for “Islamic Will Lawyer(s)”
Top 3
Position for “Property Development Conveyancing”
Top 3
Position for “Wasiyyah Lawyer(s)”
Page 1
for “Property Developer Lawyer(s)”
Swipe For More Verified Proof
Verified 4416.13% Increase in Real Visitors
We achieved local Top‑3 dominance in 4 weeks (Milestone Legal — Lakemba)
Before (Sep 17, 2024)
- Coverage — 87% at Position 20+ for “Lakemba lawyer” within 5 km (3 mi) of Lakemba, NSW (not in the Top‑3).
After (Oct 16, 2024)
- Coverage — 82% in the Top‑3 for “Lakemba lawyer” across the same 5 km (3 mi) radius on Google Maps.
- Google Search: Position 1 for “Lakemba lawyer(s)”
742%
increase in high-value website visits
Top 1
Position for “Lakemba Lawyer(s)”
Top 1
Position for “Lakemba Lawyer(s)”
Swipe For More Verified Proof
Verified Top-3 Suburb-Wide for "Lakemba Lawyer"
We grew Corestone Lawyers from 5 to 128 visits/week—then to 1,100 visits/month
Before (Jun 2024)
- 5 website visits/week
- Limited Page‑1 presence on key terms
After (Mar 2025)
- 128 website visits/week by Nov 2024
- 1,100 website visits/month by Mar 2025
- Google Search: Position 1 for “business purchase lawyer(s),” Top‑5 for “business sale lawyer(s)”
2460%
increase in high-value website visits
Top 1
Position for “Business Purchase Lawyer(s)”
Top 5
Position for “Sell a Business Lawyer(s)”
Page 1
Position for “Business Sale Lawyer(s)”
Swipe For More Verified Proof
Verified 2460% Increase in Real Visitors
We built Samoa Offshore Legal from non‑existent visibility to 260+ visits/month in under 10 months
(Ultra-Niche Practice Area)</span.
Before (pre‑Nov 2024)
- Non‑existent visibility (new firm/website)
After (Sep 2025)
- 268 website visits/month
- 441 keywords at Position 1
0 → ~260+
Monthly Visits in <10 Months
Top 1
Top 5
Position for “Samoa tax planning”
Page 1
Position for “Samoa asset optimisation”
Swipe For More Verified Proof
Full Site Design & Build for SEO & Conversions
Verified From ZERO to 260+ site visits in <10 months
Verified Rank #1 for "Samoa Asset Optimisation"
Verified Rank #1 for "Samoa Offshore Company"
Verified Rank Top-3 for "Samoa Tax Planning"
Full Site Design & Build for SEO & Conversions
Verified From ZERO to 260+ site visits in <10 months
Verified Rank #1 for "Samoa Offshore Company"
Verified Rank Top-3 for "Samoa Tax Planning"
Verified Rank #1 for "Samoa Asset Optimisation"
Brisbane Visibility Plan (CBD, suburbs, QLD‑wide)
We tailor your plan to the parts of Brisbane and Queensland and beyond where it matters most to your firm – CBD, suburbs, and regional hubs (or interstate / internationally) so qualified clients can find and choose you.
Target locations
Brisbane
- Brisbane CBD
- Spring Hill
Inner City
- Fortitude Valley
- Newstead
- New Farm
- Kangaroo Point
Inner North
- Kelvin Grove
- Windsor
- Lutwyche
Inner South
- South Brisbane
- West End
- Woolloongabba
East/Bayside
- Bulimba
- Carindale
- Coorparoo
- Wynnum‑Manly
West/NW
- Toowong
- Taringa
- Indooroopilly
- Ashgrove
Greater Brisbane/SEQ
- Redlands
- Moreton Bay
- Ipswich
- Gold Coast
- Sunshine Coast
Note: We only build location content that adds value—no doorway pages, no duplication. Each page answers real questions for clients in that area and supports your Google search coverage.
Brisbane‑specific signals we set up
Google Business Profile
Categories, services, service areas aligned to Brisbane; suburb‑referenced posts and Q&A; simple review prompts to lift Maps calls.
Legal Authority Cues (QLD)
Clear bylines/bios; references to Queensland legislation and authorities; courts where appropriate (e.g., Supreme Court of Queensland, District, Magistrates, QCAT).
Local Trust
Queensland Law Society (QLS) member profile links; Bar Association of Queensland/chambers (where relevant); and consistent NAP across assets.
FAQs about SEO For Brisbane Law Firms
We’ve put together answers to the most common questions our clients ask. From timelines to approvals, our goal is to keep the process clear and simple.
How soon will we see progress?
There is a 4‑week build‑up. Most firms see early movement in Months 1–2 and compounding results by Months 3–6. Timing varies by practice area and competition in Brisbane/QLD.
Do you redesign the website as part of SEO?
Yes. We deliver a conversion‑focused, SEO‑optimised redesign or upgrade in WordPress so visibility turns into clients. Expect clearer structure, faster load times, mobile performance, and prominent enquiry paths.
Who writes the content? Is it legally accurate?
Content is produced by, or legally reviewed by, qualified lawyers. It is researched, SEO‑optimised, and written in plain English to demonstrate your expertise to prospective clients (not other lawyers).
Do we need to approve everything?
We agree brand voice and legal positions at onboarding. Work progresses under those guardrails; you can request edits when needed. Only non‑negotiable legal/brand issues pause work.
How will we know it’s working?
You’ll receive a monthly Evidence Update: calls/forms by page, a snapshot of priority rankings (Top‑3 and Page‑1 counts), and two date‑stamped screenshots you can verify. If local is in scope, we include Brisbane/QLD map/search terms.
Do you work with competing firms in Brisbane?
We disclose relevant engagements and manage conflicts responsibly by practice area and (where applicable) locality. We don’t make artificial exclusivity promises; our focus is transparent delivery and results.
What locations can you target?
Brisbane CBD, key suburbs/regions across QLD, and interstate/national/international where your practice warrants it (e.g., regulatory or specialist matters).
Do you build links?
Yes—editorial backlinks only. We earn natural placements on genuine organisations (associations, reputable publishers, SaaS vendors, universities). No paid links, link farms, or schemes.
Who owns the website, content, and data?
You do. The website, content, designs, and all analytics/search data are your assets. We work inside your accounts, document changes, and provide access to everything so you retain full ownership and control.
Can you handle my practice area?
Yes. We work across Family, Criminal, Traffic, Immigration, Employment, Commercial, Property, Wills & Estates, and specialist niches. See the case studies above for examples.
What access do you need to start?
WordPress admin (or your current CMS), hosting/domain access, Google Search Console/Analytics, and a single point of contact for brand/legal guardrails.
What makes your approach different?
Lawyer‑led execution, a conversion‑focused site, research‑led content, clean technical foundations, and editorial links—measured monthly with verifiable data (dates, ranks, calls/forms).
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
About
Commersion Legal
Founded by Jason Xu (LLB, GDLP) — a former practising lawyer who built Commersion Legal to serve one client type only: law firms. I’ve sat in partner meetings, navigated approvals, conflicts, and risk. That context shapes how we operate: clear briefs, fast drafts, and work that stands up to scrutiny.
What I bring from practice:
- Precision over volume: lawyer‑led content, not generic blogging
- Partner reality: approvals, conflicts, and jurisdiction nuance built into the plan
- Accountability: one owner responsible (me), clear timelines, no hand‑offs
Credentials:
- Formerly of MinterEllison (AU), IAG (AU), Veolia (FR), NRMA (AU).
- Speaker, InView Conference 2023
- Legal Innovator of the Year, Association of Corporate Counsel (ACC) 2021
Ready When You Are
Tell us about your law firm and goals. We’ll make your time worth it.