Content Marketing For Lawyers
Law Firm Content Marketing
Search‑focused legal content, written and reviewed by lawyers, designed to drive enquiries
Swipe For More Verified Proof
We’ll show the exact fixes to your articles to increase enquiries.
PBL Law Group (Sydney)
- 517 Page‑1 keywords (147 Top‑3)
- 114 qualified enquiries (Aug 2025)
AFSL House (National)
- 163 Page‑1 keywords (53 Top‑3)
- 80 qualified enquiries/month (Aug 2025)
Moya Migration Law (Adelaide)
- Page 2 → #2 “immigration lawyer adelaide”
- 76 enquiries in the first month (Aug 2025)
Verified Law Firm Content Marketing Results
PBL Law Group - Strata & International Estate Planning (Sydney & International)
Before (June 2023)
- Limited Page‑1 presence
- few pages matched to client intent.
After (Aug 2025)
- 517 Page‑1 keywords (147 Top‑3)
- 114 qualified enquiries (Aug 2025)
What We Delivered
Lawyer‑written service pages, FAQs, and supporting articles, researched from primary and secondary sources, structured and SEO‑optimised in plain English.
Verified Rankings
AFSL House — Financial services/regulatory (National)
Before
- 8 clicks/month
- minimal visibility on core terms.
After
- 163 Page‑1 keywords (53 Top‑3)
- 80 qualified enquiries/month (Aug 2025)
What We Delivered
Research‑led content on licensing and compliance (primary/secondary sources), lawyer‑written and SEO‑optimised to demonstrate expertise and meet search intent.
Verified Rankings
Moya Migration — Immigration (Adelaide)
Before
- Page 2 for core local terms
- 3–5 total enquiries/month.
After
- #2 for “immigration lawyer adelaide”
- 76 enquiries in the first month post‑launch (Aug 2025).
What We Delivered
Priority service pages and FAQs written and reviewed by lawyers, with clear structure, internal links, and plain‑English explanations backed by authoritative sources.
Verified Rankings
Video Testimonials
SCDTL - Criminal & Traffic, Sydney - Verified Sep 2025 - #1 for "traffic lawyer" in Sydney
PBL Law Group - Strata & Estate Planning, Sydney - Verified Sep 2025 - #1 for “strata lawyer” in Sydney
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
Law Firm Content Marketing That Builds Authority and Enquiries
We deliver research‑led, lawyer‑written content that drives enquiries—so prospective clients find and choose your firm, not a competitor.
Research‑led, lawyer‑written content
Topics drawn from real search behaviour and legal priorities. Drafts produced by, or legally reviewed by, qualified lawyers in plain English.
Articles that lift your key services
Publishing plans that build topical authority and help bottom‑of‑funnel service pages rank and convert.
SEO‑optimised content (not just “structured”)
Search‑ready and client‑ready, designed to earn visibility and drive enquiries.
CRO‑optimised article templates
Blog posts built like sales pages: clear hooks, proof blocks, in‑article CTAs, contact cards, and intake prompts—so articles convert, not just educate.
Ongoing updates and refreshes
We review priority articles and service pages on a set cadence. When law or client behaviour changes, we update content, citations, and CTAs, surface an “updated” date, and re‑submit for indexing.
Cadence and editorial standards
An agreed publishing schedule with consistent guidelines for structure, tone, and references.
Credibility built in
Visible expertise and trust, the way clients and search engines expect.
Execution first
We proceed under agreed brand/legal guardrails. Only non‑negotiable issues pause work.
Simple evidence of progress
A concise monthly update showing enquiries by page, a snapshot of priority rankings, and two dated screenshots. No slide decks.
Editorial Standards
We ensure all legal content is accurate, clear, and client-focused. Every piece is lawyer-reviewed, properly sourced, and kept up to date with current Australian law and tone of voice.
Authorship and review
Content is produced by, or legally reviewed by, qualified lawyers. Bylines and bios are shown for transparency.
Source quality
Primary and secondary sources are cited where appropriate. Jurisdiction and currency are checked.
Tone and clarity
Plain‑English drafting that answers client questions and reflects your brand voice.
Accuracy and updates
Fact‑checked before publishing; updated for material legal changes and intent shifts. Published and updated dates are displayed.
Freshness signals
Updated dates, revised citations, and internal links are adjusted so priority pages remain current and discoverable.
Compliance and disclaimers
Appropriate disclaimers included; sensitive matters and privacy considerations respected.
Production policy
Drafting tools may assist, but all content is lawyer‑edited and approved under our strict guardrails.
Content Marketing for Law Firms: 6‑Month Publishing Plan
We focus on one priority practice area and publish consistently. Every article is research‑led, lawyer‑written, SEO‑optimised, CRO‑optimised, and designed to outperform competing content.
Week 1 — Set focus and cadence
- We agree the priority practice area, confirm brand/legal guardrails, and set the publishing schedule.
- Result: clear focus and an approved cadence.
Month 1 — Foundations live
- We continue publishing high‑intent pieces to deepen coverage within the practice area.
- Result: broader visibility on priority terms and more consistent enquiries.
Month 2 — Expand the core
- We continue publishing high‑intent pieces to deepen coverage within the practice area.
- Result: broader visibility on priority terms and more consistent enquiries.
Month 3 — Build authority
- We cover additional client questions and scenarios to strengthen perceived expertise.
- Result: more Page‑1/Top‑10 entries and improved conversion from content‑led paths.
Month 4 — Broaden reach
- We maintain cadence to capture related intents and sustain momentum.
- Result: steady growth in qualified enquiries as the library compounds.
Month 5 — Strengthen and refresh
- We add new pieces and refresh earlier articles for accuracy and freshness (updated dates shown).
- Result: sustained visibility and conversion gains.
Month 6 — Consolidate and plan next quarter
- We summarise performance, refresh priority content, and agree the next practice area or deeper coverage.
- Result: a stable baseline of enquiries and a clear plan for the next phase.
Note: Content writing is available on its own. The strongest results in our case studies were achieved when it ran as part of our end‑to‑end SEO “Law Firm Enquiry Engine”.
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
Proven Results From Law Firm Content Marketing
PBL Law Group — Sydney
Result
- 517 Page‑1 keywords (147 Top‑3)
- 114 qualified enquiries (Aug 2025)
Notes
Articles and FAQs built topical authority for priority services.
Verified Rankings
AFSL House — National
Result
- 163 Page‑1 keywords (53 Top‑3)
- 80 qualified enquiries/month (Aug 2025)
Notes
Regulatory content aligned to high‑intent searches.
Verified Rankings
Moya Migration — Adelaide
Result
- Page 2 → #2 “immigration lawyer adelaide”
- 76 enquiries in first month (Aug 2025).
Notes
Priority service content and FAQs written and reviewed by lawyers.
Verified Rankings
LawBridge Lawyers & Consultants — National
Result
- 1,100 monthly clicks
- 42 qualified enquiries (Aug 2025)
Notes
Niche content that demonstrates expertise and supports core services.
Verified Rankings
Frequently Asked Questions
We’ve put together answers to the most common questions our clients ask. From timelines to approvals, our goal is to keep the process clear and simple.
How soon will we see results?
Most firms see early movement within weeks on relevant searches, with compounding gains over the first 3–6 months as publishing continues.
Who writes the content?
Content is produced by, or legally reviewed by, qualified lawyers. Drafts are written in plain English to reflect your brand and jurisdiction.
Do we need to approve every article?
No. We proceed under agreed brand and legal guardrails. You can request edits for tone or legal accuracy; otherwise we keep momentum.
How do you choose topics?
We select high‑intent topics based on real search behaviour and legal priorities for your practice area. The aim is authority and enquiries, not filler.
Do you update existing content?
Yes. Priority articles are reviewed on a set cadence. When law or client intent changes, we refresh content and show an updated date.
How many articles do you publish each month?
We agree a steady publishing cadence based on your goals and capacity. Quality and consistency matter more than sporadic spikes.
Will this help our key service pages rank?
Yes. Articles build topical authority that supports bottom‑of‑funnel rankings and increases enquiries from relevant searches.
Do you provide author bylines and bios?
Yes. Authorship is transparent, with lawyer bylines/bios where appropriate to strengthen credibility.
What access do you need?
CMS access (and hosting if we publish for you), brand/legal guardrails, and a single point of contact. SME input only when specialist nuance is required.
Is this available as a standalone service?
Yes. However, our strongest results in case studies were achieved when content ran inside our Law Firm Enquiry Engine. See Law Firm SEO
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
Credibility
Founded by Jason Xu (LLB, GDLP) – former practising solicitor (5 years).
- Formerly of MinterEllison (AU), IAG (AU), Veolia (FR), NRMA (AU).
- Speaker, InView Conference 2023
- Legal Innovator of the Year, Association of Corporate Counsel (ACC) 2021
Ready When You Are
Tell us about your law firm and goals. We’ll make your time worth it.