About Us
Lawyer‑Led.
Built for Law Firms.
Former solicitor–founded. We plan, build, and ship for law firms across Australia—conversion‑first sites, durable rankings, and dated proof.
Founder
I’m Jason Xu (LLB, GDLP) — a former practising solicitor who built Commersion Legal to serve one client type only: law firms. I’ve sat in partner meetings, navigated approvals, conflicts, and risk. That context shapes how we operate: clear briefs, fast drafts, and work that stands up to scrutiny.
What I bring from practice:
- Precision over volume: lawyer‑led content, not generic blogging
- Partner reality: approvals, conflicts, and jurisdiction nuance built into the plan
- Accountability: one owner responsible (me), clear timelines, no hand‑offs
Credentials:
- Formerly of MinterEllison (AU), IAG (AU), Veolia (FR), NRMA (AU).
- Speaker, InView Conference 2023
- Legal Innovator of the Year, Association of Corporate Counsel (ACC) 2021
Who we are
Commersion Legal is a lawyer‑led team that plans, builds, and ships SEO + websites for law firms only.
We combine accurate legal content, conversion‑first design, and clean technical execution so your pages rank and turn clicks into consults.
We stay small on purpose to protect quality and speed.
Why we exist
Commersion Legal exists because law firms deserve a partner who speaks law. We understand partners, approvals, conflicts, risk, and what counts (enquiries that become matters).
Our work turns legal nuance & expertise into pages that rank and convert, then we prove it with dated receipts you can verify. That’s our standard.
What makes us different
- Lawyer‑led, law‑firm only
- Specialist depth (not “for lawyers too”)
- Conversion‑first builds that sign clients
- Proof‑first: every claim has a dated receipt
- Confidentiality‑first, always
- Small by design for speed and quality
Video Testimonials
SCDTL - Criminal & Traffic, Sydney - Verified Sep 2025 - #1 for "traffic lawyer" in Sydney
PBL Law Group - Strata & Estate Planning, Sydney - Verified Sep 2025 - #1 for “strata lawyer” in Sydney
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
How Our Law Firm SEO Works
We use a simple, end‑to‑end approach and tailor the plan at onboarding so the work fits your law firm’s goals and timeline.
Strategy & Priorities
We focus on one priority practice area first, then expand—so results arrive sooner.
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What this includes:
- Practice‑area targeting and intent mapping (law firm SEO, SEO for lawyers, legal SEO)
- Prioritised publish list (bottom‑of‑funnel first, then supporting topics)
- Simple milestones and a publishing schedule you can verify
Website Built to Convert
We redesign or upgrade key pages so visitors find what they need and contact you quickly.
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What this includes:
- Above‑the‑fold clarity (what you do, where you do it, one clear next step)
- Conversion‑focused service pages, short forms, and visible call paths
- Speed and Core Web Vitals improvements; mobile‑first layouts
Authoritative Content
Research‑led, lawyer‑written content in plain English—aligned to how clients search and decide.
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What this includes:
- Lawyer‑written or legally reviewed service pages, FAQs, and supporting articles
- Topics chosen from real client questions and high‑intent searches
- Bylines, bios, and references to demonstrate expertise (E‑E‑A‑T)
Technical Foundations
We make your site easy for Google to crawl, understand, and index—so rankings are possible and stable.
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What this includes:
- Clean information architecture, internal links, XML sitemaps
- Schema (Organization, LocalBusiness, LegalService where appropriate)
- Canonicals, indexing controls, Core Web Vitals tuning
Authority & Credibility
We earn natural, editorial links from genuine organisations—no paid links, no link farms, no footprints.
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What this includes:
- Editorial placements on real sites (associations, reputable magazines, SaaS vendors, universities, events, partners)
- Relevance‑led outreach (legal, local, practice‑area aligned) with useful assets (quotes, explainers, checklists)
- Safe anchor mix and steady cadence to build durable authority
What we avoid:
- Paid links, PBNs, sponsored link networks, link marketplaces, or sites that sell links
Evidence Update
A concise monthly update—built to be read in minutes, not hours.
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What you’ll see:
- Enquiries by page (calls/forms tied to specific pages)
- A snapshot of priority rankings (Top‑3 and Page‑1 counts)
- Two date‑stamped screenshots you can verify (no slide decks)
Note: Specific tactics are finalised during onboarding based on your current assets and goals. The objective is constant—more clients from organic search—while the route is tailored.
Some of our Law Firm SEO Results
We helped PBL Law Group grow annual revenue +167% in 12 months (client-reported)
Before (June 2023)
- 26 site visits/week
- 8 x keywords on Page‑1
After (Aug 2025)
- 1500 site visits/week;
- 898 x keywords on Page‑1
- 75% increase in new matters
942%
increase in high-value website visits in < 8 weeks
Top 3
Position for “Strata Lawyer(s)”
Top 2
Position for “International Estate Planning Lawyer(s)”
5669%
increase in high-value website visits
Top 3
Position for “Strata Lawyer(s) NSW”
Top 3
Position for “Strata Lawyer(s) Sydney”
Top 3
Position for “International Estate Planning Attorney(s)”
Swipe For More Verified Proof
Verified 5669.23% Increase in Real Visitors
Verified Rank #1 for "Strata Lawyers"
Verified Rank #1 for "International Estate Planning Lawyers"
Verified Rank #1 for "Enduring Power of Attorney Lawyers"
Verified Rank #1 for "Strata Renewal Lawyers"
Verified Rank #1 for "Owners Corporations Lawyers"
Verified Rank #1 for "Strata Lawyers"
Verified Rank #1 for "International Estate Planning Lawyers"
Verified Rank #1 for "Enduring Power of Attorney Lawyers"
Verified Rank #1 for "Strata Renewal Lawyers"
Verified Rank #1 for "Owners Corporations Lawyers"
Verified 5669.23% Increase in Real Visitors
We ranked SCDTL in the Top-3 on Google Maps Sydney-wide for “traffic lawyer sydney” & "criminal lawyer sydney" in < 8 weeks.
Before (Sep 2024)
- 31 site visits/week
- Not appearing on Google Maps
- On page 5+ on Google search
After (Aug 2025)
- 2100 site visits/week;
- Top-3 in Google Maps across 90% of Sydney for “traffic lawyer Sydney" & "criminal lawyer Sydney"
- Top-3 in Google Search for “traffic lawyer" & "traffic lawyers"
6674%
increase in high-value website visits
Top 3
Position for “traffic lawyer Sydney”
Top 3
Position for “criminal lawyer Sydney”
Top 3
Position for “Traffic Lawyer(s)”
Page 1
Position for “Criminal Defence Lawyer(s)”
Swipe For More Verified Proof
Verified 6674.19% Increase in Real Visitors
Verified Top-3 for "Criminal Lawyer Sydney"
Verified Top-3 for "Traffic Lawyer"
Verified Rank #1 for "Traffic Lawyer"
Verified Top-3 Sydney-Wide for "Traffic Lawyer Sydney"
Verified Top-3 Sydney-Wide for "Criminal Lawyer Sydney"
Verified Top-3 for "Criminal Lawyer Sydney"
Verified Top-3 for "Traffic Lawyer"
Verified Rank #1 for "Traffic Lawyer"
Verified Top-3 Sydney-Wide for "Traffic Lawyer Sydney"
We delivered 2x+ new matters for Moya Migration Law in Month 1 (client-reported)
Before (Jul 2024)
- 10 site visits/week
- Page #2+ on Google
After (Aug 2025)
- 244 site visits/week;
- Position 2 on Page #1 for "Immigration Lawyer Adelaide" & "Migration Lawyer Adelaide”
- 2060% increase in leads / month
3540%
increase in high-value website visits in <8 weeks
Top 2
Position for “immigration lawyer(s) Adelaide”
Top 2
Position for “migration lawyer(s) Adelaide”
Page 1
Position for “Visa Refusal Appeal Lawyer(s)”
Page 1
Position for “Visa Cancellation Appeal Lawyer(s)”
Keep Swiping For More Verified Proof
Verified 2340% Increase in Real Visitors
Verified Rank #2 for "Immigration Lawyer Adelaide"
Verified Rank #2 for "Medical Visa Cancellation Lawyer"
Verified Top-3 for "Natural Justice Letter Lawyer"
Verified Top-3 for "NOICC Migration Lawyer"
Verified Rank #2 for "Migration Lawyer Adelaide"
Verified Rank #2 for "Immigration Lawyer Adelaide"
Verified Rank #2 for "Medical Visa Cancellation Lawyer"
Verified Top-3 for "Natural Justice Letter Lawyer"
Verified Top-3 for "NOICC Migration Lawyer"
Verified Rank #2 for "Migration Lawyer Adelaide"
Verified 2340% Increase in Real Visitors
Ready When You Are
Tell us about your law firm and goals. We’ll make your time worth it.