SEO For Lawyers
Law Firm SEO
Lawyer-led SEO for law firms that gets more clients -built to rank & convert.
Proof below: real firms, real rankings, more clients.
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Sydney Criminal Defence & Traffic Lawyers (Sydney)
+6,674% visits in <12 months (31 — 2,100/week)
Google Maps: #1 for “traffic lawyer sydney” across 97% of Sydney and Top-3 for “criminal lawyer sydney” (Nov 2024); Google Search: #2 for “traffic lawyer” (Sep 2025)
PBL Law Group (Sydney)
+5,669% visits over 24 months (26 — 1,500/week)
Google Search: #1 “strata lawyer(s)” in Sydney; #1 “international estate planning lawyer(s)” (Sep 2025); new matters/month: 40 — 70 + (client-reported)
Moya Migration Law (Adelaide)
+2,340% visits in <6 weeks (10 — 244/week)
Google Search: #2 “immigration lawyer adelaide” (Aug 2025); clients doubled in Month 1 (client-reported)
Verified Law Firm SEO Results
We helped PBL Law Group grow annual revenue +167% in 12 months (client-reported)
Before (June 2023)
- 26 site visits/week
- 8 x keywords on Page‑1
After (Aug 2025)
- 1500 site visits/week;
- 898 x keywords on Page‑1
- 75% increase in new matters
942%
increase in high-value website visits in < 8 weeks
Top 3
Position for “Strata Lawyer(s)”
Top 2
Position for “International Estate Planning Lawyer(s)”
5669%
increase in high-value website visits
Top 3
Position for “Strata Lawyer(s) NSW”
Top 3
Position for “Strata Lawyer(s) Sydney”
Top 3
Position for “International Estate Planning Attorney(s)”
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Verified 5669.23% Increase in Real Visitors
Verified Rank #1 for "Strata Lawyers"
Verified Rank #1 for "International Estate Planning Lawyers"
Verified Rank #1 for "Enduring Power of Attorney Lawyers"
Verified Rank #1 for "Strata Renewal Lawyers"
Verified Rank #1 for "Owners Corporations Lawyers"
Verified Rank #1 for "Strata Lawyers"
Verified Rank #1 for "International Estate Planning Lawyers"
Verified Rank #1 for "Enduring Power of Attorney Lawyers"
Verified Rank #1 for "Strata Renewal Lawyers"
Verified Rank #1 for "Owners Corporations Lawyers"
Verified 5669.23% Increase in Real Visitors
We ranked SCDTL in the Top-3 on Google Maps Sydney-wide for “traffic lawyer sydney” & "criminal lawyer sydney" in < 8 weeks.
Before (Sep 2024)
- 31 site visits/week
- Not appearing on Google Maps
- On page 5+ on Google search
After (Aug 2025)
- 2100 site visits/week;
- Top-3 in Google Maps across 90% of Sydney for “traffic lawyer Sydney" & "criminal lawyer Sydney"
- Top-3 in Google Search for “traffic lawyer" & "traffic lawyers"
6674%
increase in high-value website visits
Top 3
Position for “traffic lawyer Sydney”
Top 3
Position for “criminal lawyer Sydney”
Top 3
Position for “Traffic Lawyer(s)”
Page 1
Position for “Criminal Defence Lawyer(s)”
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Verified 6674.19% Increase in Real Visitors
Verified Top-3 for "Criminal Lawyer Sydney"
Verified Top-3 for "Traffic Lawyer"
Verified Rank #1 for "Traffic Lawyer"
Verified Top-3 Sydney-Wide for "Traffic Lawyer Sydney"
Verified Top-3 Sydney-Wide for "Criminal Lawyer Sydney"
Verified Top-3 for "Criminal Lawyer Sydney"
Verified Top-3 for "Traffic Lawyer"
Verified Rank #1 for "Traffic Lawyer"
Verified Top-3 Sydney-Wide for "Traffic Lawyer Sydney"
We delivered 2x+ new matters for Moya Migration Law in Month 1 (client-reported)
Before (Jul 2024)
- 10 site visits/week
- Page #2+ on Google
After (Aug 2025)
- 244 site visits/week;
- Position 2 on Page #1 for "Immigration Lawyer Adelaide" & "Migration Lawyer Adelaide”
- 2060% increase in leads / month
3540%
increase in high-value website visits in <8 weeks
Top 2
Position for “immigration lawyer(s) Adelaide”
Top 2
Position for “migration lawyer(s) Adelaide”
Page 1
Position for “Visa Refusal Appeal Lawyer(s)”
Page 1
Position for “Visa Cancellation Appeal Lawyer(s)”
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Verified 2340% Increase in Real Visitors
Verified Rank #2 for "Immigration Lawyer Adelaide"
Verified Rank #2 for "Medical Visa Cancellation Lawyer"
Verified Top-3 for "Natural Justice Letter Lawyer"
Verified Top-3 for "NOICC Migration Lawyer"
Verified Rank #2 for "Migration Lawyer Adelaide"
Verified Rank #2 for "Immigration Lawyer Adelaide"
Verified Rank #2 for "Medical Visa Cancellation Lawyer"
Verified Top-3 for "Natural Justice Letter Lawyer"
Verified Top-3 for "NOICC Migration Lawyer"
Verified Rank #2 for "Migration Lawyer Adelaide"
Verified 2340% Increase in Real Visitors
Video Testimonials
SCDTL - Criminal & Traffic, Sydney - Verified Sep 2025 - #1 for "traffic lawyer" in Sydney
PBL Law Group - Strata & Estate Planning, Sydney - Verified Sep 2025 - #1 for “strata lawyer” in Sydney
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
How Our Law Firm SEO Works
We use a simple, end‑to‑end approach and tailor the plan at onboarding so the work fits your law firm’s goals and timeline.
Strategy & Priorities
We focus on one priority practice area first, then expand—so results arrive sooner.
Read more
What this includes:
- Practice‑area targeting and intent mapping (law firm SEO, SEO for lawyers, legal SEO)
- Prioritised publish list (bottom‑of‑funnel first, then supporting topics)
- Simple milestones and a publishing schedule you can verify
Website Built to Convert
We redesign or upgrade key pages so visitors find what they need and contact you quickly.
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What this includes:
- Above‑the‑fold clarity (what you do, where you do it, one clear next step)
- Conversion‑focused service pages, short forms, and visible call paths
- Speed and Core Web Vitals improvements; mobile‑first layouts
Authoritative Content
Research‑led, lawyer‑written content in plain English—aligned to how clients search and decide.
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What this includes:
- Lawyer‑written or legally reviewed service pages, FAQs, and supporting articles
- Topics chosen from real client questions and high‑intent searches
- Bylines, bios, and references to demonstrate expertise (E‑E‑A‑T)
Technical Foundations
We make your site easy for Google to crawl, understand, and index—so rankings are possible and stable.
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What this includes:
- Clean information architecture, internal links, XML sitemaps
- Schema (Organization, LocalBusiness, LegalService where appropriate)
- Canonicals, indexing controls, Core Web Vitals tuning
Authority & Credibility
We earn natural, editorial links from genuine organisations—no paid links, no link farms, no footprints.
Read more
What this includes:
- Editorial placements on real sites (associations, reputable magazines, SaaS vendors, universities, events, partners)
- Relevance‑led outreach (legal, local, practice‑area aligned) with useful assets (quotes, explainers, checklists)
- Safe anchor mix and steady cadence to build durable authority
What we avoid:
- Paid links, PBNs, sponsored link networks, link marketplaces, or sites that sell links
Evidence Update
A concise monthly update—built to be read in minutes, not hours.
Read more
What you’ll see:
- Enquiries by page (calls/forms tied to specific pages)
- A snapshot of priority rankings (Top‑3 and Page‑1 counts)
- Two date‑stamped screenshots you can verify (no slide decks)
Note: Specific tactics are finalised during onboarding based on your current assets and goals. The objective is constant—more clients from organic search—while the route is tailored.
What to expect in the first six months
There is a short build‑up, then steady, compounding results. SEO is not perfectly linear, so we keep expectations outcome‑based and transparent.
Build‑Up (Weeks 1–4, Before Month 1)
- We align priorities, upgrade and create key pages, and put reliable measurement in place.
- Outcome: the essentials are live and working so progress is visible and trackable.
Early Momentum (Months 1–2)
Signals you will see:
- Movement on important searches you can verify
- Rising impressions and clicks on priority pages
- First uplift in qualified enquiries where conversion paths improved
How we show it:
- Brief Evidence Update with date‑stamped screenshots and a plain-English summary.
Compounding Growth (Months 3–6)
Signals you will see:
- More Top‑10 and Page-1 positions on commercial terms (timing varies by market)
- Month‑over‑month growth in qualified calls and enquiry forms
- Broader coverage of your services while reinforcing top performers
You will also receive a simple plan for the following quarter to maintain momentum.
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
Even More Law Firm SEO Results
More proof you can verify – visits, rankings, and Google Maps coverage (with dates).
We grew AFSL House’s website visits from 15/month to 1,400/month in 10 months
Before (Oct 2025)
- 15 website visits/month
- Page 10+ on Google Search
After (Jul 2025)
- 1,400 website visits/month
- 468 keywords at Position 1;
- 2766% increase in new leads
9233%
increase in high-value website visits
Top 1
Position for “AFSL Lawyers”
Top 3
Position for “AFSL application”
Top 1
Position for “AFSL application”
2766%
increase in qualified leads
Top 3
Position for “ACL application”
Top 3
Position for “Apply for ACL”
Page 1
for “AFSL Compliance”
Top 1
Position for “Hire AFSL”
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Verified Rank #1 for "AFSL Lawyers"
We launched AML House from non‑existent presence to 238 visits/month in under 5 months
(Ultra-Niche Practice Area)</span.
Before (Pre‑Mar 2025)
- Non‑existent presence (new firm/website)
- Zero visits/month
After (Aug 2025)
- 238 website visits/month
- Top‑3 in Google Search for “registered entities marketplace”
- Page‑1 for “AML for money remitters”
- New brand: early Page‑1/Top‑3 coverage on target terms
0 → ~300
Monthly Visits in <6 Months
Top 3
Position for “Registered Entities Marketplace”
Page 1
for “AML for money remitters”
Page 1
for “AML for pubs”
Top 3
for “AML for clubs”
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Full Site Design & Build for SEO & Conversions
Verified From ZERO to 300 site visits in <6 months
Verified Rank #1 for "registered entities marketplace"
Verified Rank #1 for "Buy AML registered entity"
Verified Rank Top-3 for "AML Money Remitters"
Verified Top-5 for "AML For Pubs"
Verified Top-5 for "AML For Clubs"
Full Site Design & Build for SEO & Conversions
Verified Rank #1 for "registered entities marketplace"
Verified Rank #1 for "Buy AML registered entity"
Verified Rank Top-3 for "AML Money Remitters"
Verified Top-5 for "AML For Pubs"
Verified Top-5 for "AML For Clubs"
Verified 0 → ~300 visits/month in 6 months
We achieved citywide Top‑3 coverage for “criminal lawyer sydney” in 2 months (SCDTL)
Before (Sep 17, 2024)
- Coverage — 100% at Position 20+ for “criminal lawyer sydney” across Sydney (no Top‑3).
After (Nov 14, 2024)
- Coverage — 97.7% in the Top‑3 for “criminal lawyer sydney” across Sydney.
23700%
Top 3
Position for “Criminal Lawyer(s) Sydney”
Top 3
Position for “Criminal Defence Lawyer(s) Sydney”
Google Maps for Criminal Lawyers
Google Maps for Traffic Lawyers
We delivered a +732% surge for LawBridge in under 5 weeks
Before (Apr 2025)
- 31 website visits/month
- 7 keywords at Position 1
After (Sep 2025)
- 1,400 website visits/month
- 513 keywords at Position 1
- Page‑1 for “NFP lawyers”, “Islamic lawyers”, “Property developer lawyers”
4416%
increase in high-value website visits
Top 3
Position for “Islamic Lawyer(s)”
Page 1
for “Not-for-profit Lawyer(s)”
Top 5
Position for “Islamic Will Lawyer(s)”
Top 3
Position for “Property Development Conveyancing”
Top 3
Position for “Wasiyyah Lawyer(s)”
Page 1
for “Property Developer Lawyer(s)”
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Verified 4416.13% Increase in Real Visitors
We achieved local Top‑3 dominance in 4 weeks (Milestone Legal — Lakemba)
Before (Sep 17, 2024)
- Coverage — 87% at Position 20+ for “Lakemba lawyer” within 5 km (3 mi) of Lakemba, NSW (not in the Top‑3).
After (Oct 16, 2024)
- Coverage — 82% in the Top‑3 for “Lakemba lawyer” across the same 5 km (3 mi) radius on Google Maps.
- Google Search: Position 1 for “Lakemba lawyer(s)”
742%
increase in high-value website visits
Top 1
Position for “Lakemba Lawyer(s)”
Top 1
Position for “Lakemba Lawyer(s)”
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Verified Top-3 Suburb-Wide for "Lakemba Lawyer"
We grew Corestone Lawyers from 5 to 128 visits/week—then to 1,100 visits/month
Before (Jun 2024)
- 5 website visits/week
- Limited Page‑1 presence on key terms
After (Mar 2025)
- 128 website visits/week by Nov 2024
- 1,100 website visits/month by Mar 2025
- Google Search: Position 1 for “business purchase lawyer(s),” Top‑5 for “business sale lawyer(s)”
2460%
increase in high-value website visits
Top 1
Position for “Business Purchase Lawyer(s)”
Top 5
Position for “Sell a Business Lawyer(s)”
Page 1
Position for “Business Sale Lawyer(s)”
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Verified 2460% Increase in Real Visitors
We built Samoa Offshore Legal from non‑existent visibility to 260+ visits/month in under 10 months
(Ultra-Niche Practice Area)</span.
Before (pre‑Nov 2024)
- Non‑existent visibility (new firm/website)
After (Sep 2025)
- 268 website visits/month
- 441 keywords at Position 1
0 → ~260+
Monthly Visits in <10 Months
Top 1
Top 5
Position for “Samoa tax planning”
Page 1
Position for “Samoa asset optimisation”
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Full Site Design & Build for SEO & Conversions
Verified From ZERO to 260+ site visits in <10 months
Verified Rank #1 for "Samoa Asset Optimisation"
Verified Rank #1 for "Samoa Offshore Company"
Verified Rank Top-3 for "Samoa Tax Planning"
Full Site Design & Build for SEO & Conversions
Verified From ZERO to 260+ site visits in <10 months
Verified Rank #1 for "Samoa Offshore Company"
Verified Rank Top-3 for "Samoa Tax Planning"
Verified Rank #1 for "Samoa Asset Optimisation"
Frequently Asked Questions
We’ve put together answers to the most common questions our clients ask. From timelines to approvals, our goal is to keep the process clear and simple.
How soon will we see progress?
There is a 4‑week build‑up. Most firms see early movement in Months 1–2 and compounding results by Months 3–6. Timing varies by practice area and competition.
Do you redesign the website as part of SEO?
Yes. We include a conversion‑focused and SEO-optimised redesign or upgrade exclusively in WordPress so there’s increased visibility that translates into actual enquiries and clients. Expect clearer structure, faster load times, mobile performance, and prominent enquiry paths.
Who writes the content? Is it legally accurate?
Content is produced by, or reviewed by, qualified lawyers on our team. It is researched, SEO-optimised, and written in plain English that demonstrate your legal expertise and speaks to your ideal clients (not other lawyers and law school students).
Do we need to approve everything?
No. We execute under agreed brand and legal guardrails. We only pause if you flag a non‑negotiable legal or brand concern. This keeps momentum while protecting accuracy and tone.
How will we know it’s working?
You’ll receive a concise monthly update showing: enquiries by page, a snapshot of Top‑3 and Page‑1 rankings for priority terms, and two dated screenshots you can verify. No slide decks.
Do you work with competing firms?
We disclose relevant engagements and manage conflicts responsibly. We do not make artificial exclusivity promises; our focus is transparent delivery and results.
Who owns the website, content, and data?
You do. The website, content, designs, and all analytics/search data are your assets. We work inside your accounts, document changes, and provide access to everything so you retain full ownership and control.
Can you handle my practice area?
Yes. We work across all legal practice areas including Family, Criminal, Traffic, Immigration, Employment, Commercial, Property, Wills & Estates, and specialist niches. See the case studies above for examples.
What access do you need?
Where your website is currently built (WordPress, Squarespace, Wix etc.), your website and domain hosting account (e.g. GoDaddy, CrazyDomains, SiteGround, Hostinger etc.) Google Search Console/Analytics, and a single point of contact. Approvals are only needed for brand or legal issues.
What makes your approach different?
Our difference is execution and evidence: we combine SEO with a conversion‑focused website redesign and legal‑grade content, then execute without bottlenecks. Progress is shown with dated rankings and enquiry counts you can verify
Fit Check for Your Firm
Tell us about your law firm and goals. We’ll audit your site and show the 3 biggest fixes.
Choose a time → answer 4 questions → 20‑minute discovery call.
Leave with clear priorities and next steps.
Credibility
Founded by Jason Xu (LLB, GDLP) – former practising solicitor (5 years).
- Formerly of MinterEllison (AU), IAG (AU), Veolia (FR), NRMA (AU).
- Speaker, InView Conference 2023
- Legal Innovator of the Year, Association of Corporate Counsel (ACC) 2021
Ready When You Are
Tell us about your law firm and goals. We’ll make your time worth it.